ADVISORY/ Winning In A Wal-Mart World Forrester Research Media Alert.Business/Technology Editors ADVISORY...for Monday-Tuesday (Oct. 21-22) --(BUSINESS WIRE) What: Forrester (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :FORR FORR Friends of the Russian River FORR Freedom of the Road Riders (Motorcyclists) FORR Flight Operations Readiness Review ) Consumer Packaged Goods Summit Wal-Mart has changed the rules of the game for the CPG CPG central pattern generators. industry, and technology has never mattered more. Faced with intense competition, fickle consumers, and retail consolidation, consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and companies are looking to technology to improve marketing efficiency, strengthen customer relationships, cut supply chain and logistics costs, and achieve better insight into demand. This one-day Event one-day event a contraction of the three-day event but like that contest is aimed at selecting the best all-round horse and rider. The events usually contested are show-jumping, dressage and cross-country. will explore how CPG manufacturers and retailers can use technologies to accomplish key business goals -- as Wal-Mart has -- and differentiate their products and customer experiences. Key takeaways: -- How should CPG manufacturers set their technology investment priorities? -- What emerging technologies will advance the marriage of supply and demand? -- Will interactive technologies erode or strengthen brand loyalty? Who: Industry speakers include: -- Vivienne Lee Bechtold, Marketing Director, Global Marketing Center of Excellence, Procter & Gamble -- Kevin Smith, Senior Vice President, Supply Chain & Logistics, CVS/pharmacy -- Marc C. van Gelder, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Peapod -- Colin Dyer, Chief Executive Officer, WorldWide Retail Exchange (WWRE WWRE World Wide Retail Exchange ) -- Kevin Ashton, Executive Director, Auto-ID Center, MIT MIT - Massachusetts Institute of Technology -- Michael D. Moore, Worldwide Director, Purina Interactive Group, Nestle Purina PetCare Co. When: October 20-21, 2002 Where: Sheraton Chicago Hotel & Towers 301 East North Water Street Chicago, IL 60611 +1 877/242-2558 For complete Event information please visit: http://www.forrester.com/Events/Overview/0,5158,475,00.html Media: To request interviews and register for the Event, please provide your complete contact information to press@forrester.com or contact: Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester's WholeView(TM) Research, Strategic Services, and Events help Global 3,500 clients understand how technology change affects their customers, strategy, and technology investment. Established in 1983, Forrester is headquartered in Cambridge, Mass. For additional information, visit www.forrester.com. |
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