ADVISORY/ Unica/Meta Group Host Marketing 'Webinar'; Internet seminar entitled 'Using EMA to Drive Customer-Centric Marketing'.Business/Technology Editors ADVISORY...for Friday (Jan. 21) LINCOLN, Mass.--(BUSINESS WIRE)--Jan. 14, 2000 Unica, a leader in providing electronic Customer Relationship Management (eCRM) and Enterprise Marketing Automation (EMA (1) (Enterprise Management Architecture) An earlier strategic plan from Digital for integrating network, system and application management. It provided the operating environment for managing a multi-vendor network. ) solutions for Internet and all direct marketing channels, is joining with the META Group, an information technology industry research firm, to host an Internet-based, interactive seminar on the Web. The seminar is open to the public and will feature Sam Clark Sam Clark (born 18 October 1987) is an actor from Adelaide, South Australia. He is best known for portraying Ringo Brown on Neighbours. Clark won the role of Ringo after auditioning for a nation-wide Dolly Magazine competition; as the winner, he won a three month , senior analyst of the META Group and Yuchun Lee, author, co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Unica Corp.
What: "Using EMA to Drive Customer-Centric Marketing" Interactive Web
Seminar (Webinar)
When: January 21, 2000 at 11 a.m. EST
Where: To pre-register: http://www.dci.com/netsessions/events/ema.htm
To participate: http://np1.netpodium.com/netpodium/dci
Who: Marketers who are interested in: how analytics and automation
are keys to success and profitability; how Enterprise
Marketing Automation (EMA) fits into the Customer Relationship
Management (CRM) initiative to benefit both the customer and
the company; why marketing velocity counts and how EMA can
help you achieve it; why businesses must integrate Web
initiatives with other customer touchpoints.
Featuring: Sam Clark, senior analyst of The META Group and
Yuchun Lee, author, co-founder and CEO of Unica Corp.
Why: Participants will learn about: communicating with customers on
a one to one basis; reaching the right people, with the right
message, in real time; accurately predicting marketing
campaign results; efficiently planning, executing and
measuring multi-channel and multi-tiered marketing campaigns;
achieving higher ROI.
About Unica Unica Corporation develops and sells intelligent EMA software and solutions to increase the velocity and performance of marketing. The company's solutions simplify new customer acquisition, growth, retention and recapture recapture n. in income tax, the requirement that the taxpayer pay the amount of tax savings from past years due to accelerated depreciation or deferred capital gains upon sale of property. (See: income tax) RECAPTURE, war. while significantly improving ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . Unica's patented One-to-One Optimization(TM) technology targets the right message to the right people through the right channel; a unique software design that integrates easily with any database, enabling marketers to immediately build closer and more profitable relationships with customers and prospects. Founded in 1992, Unica is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. headquartered in Lincoln, Mass. Its customers include 24/7 Media, Bank of Montreal “BMO” redirects here. For the mathematics competition, see British Mathematical Olympiad. Bank of Montreal/Banque de Montréal (TSX: BMO, NYSE: BMO) is Canada's fourth largest bank[1], and is classified as a Domestic Chartered Bank (Schedule I). , Chase Manhattan Bank The Chase Manhattan Bank, now part of JPMorgan Chase, was formed by the merger of the Chase National Bank and the Bank of the Manhattan Company in 1955. The bank is headquartered in New York City. , Fingerhut, J.C. Penney, John Hancock Bank, Marketing Information & Technology, Inc., Sprint and Starwood. For more information call 781-259-5900 or visit www.unica-usa.com. One-to-One Optimization is a trademark of Unica Corporation. All other trademarks are the property of their respective owners. |
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