ADVISORY/ Safe Schools, Safe Students/First Frontiers Press Conference for International Spokesperson - Shane Doan, NHL Phoenix Coyotes.

     Sports Editors/Hockey Writers and Columnists
     ADVISORY...for Thursday (Jan. 13)

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WHAT:     Media representatives are invited to a press conference
          announcing Shane Doan of the NHL Phoenix Coyotes as the
          international spokesperson for Safe Schools, Safe
          Students/First Frontiers. News-media interviews will be
          available at Cellular One Ice Den, home of the Phoenix
          Coyotes.

WHEN:     Thursday, Jan. 13, 2000 at 2 p.m.

WHERE:    Cellular One Ice Den, Conference Room
          9375 E. Bell Road, Scottsdale, AZ 85260

WHY:      Safe Schools, Safe Students/First Frontiers works with
          children and youth in the United States and Canada to help
          them with violence mediation, peer mentoring and
          tolerance/diversity training. Using cutting edge technology
          both in the classroom and through a virtual environment
          called "First Frontiers," all youth, including those with
          disabilities, hospitalized or otherwise restricted can
          participate in these exciting and motivational activities.
          Shane Doan has accepted this invitation to serve as
          celebrity spokesperson because of his love of working with
          children and desire to assist in providing kids with
          opportunities to learn and grow with the guidance of
          positive role models.

KEY INFO:
     --   Safe Schools: "News Desk" -- For 24-hour media response,
          media should call 520/443-9941
     --   Profiles and info available on line at
          http://www.tinman.org/coyotes/
     --   Shane will be participating in a live "chat session"
          immediately following the news conference in "First
          Frontiers."
     --   Safe Schools, Safe Students/First Frontiers is a 501 (c) 3
          not for profit organization.
     --   Potential sponsors and corporate partners should contact
          Mary Beaumont toll free at 877/443-9943 Ext. 14

CONTACT:  Rod Beaumont
          Safe Schools, Safe Students
          Prescott, AZ, USA
          www.stwnews.org
          Tel: [phone]
          [e-mail]

          Sue Braiden
          Community Frontiers
          Windsor, ON, Canada
          www.tinman.org
          Tel: [phone]
          [e-mail]

          Jeff Hecht
          Phoenix Coyotes
          Scottsdale, AZ, USA
          www.phoenixcoyotes.com
          Tel: [phone]
          [e-mail]
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    CONTACT: Safe Schools, Safe Students, Prescott
             Rod Beaumont, 877/443-9943 Ext. 14
                      Fax: [phone]
             Regional fax number: 202/478-0810 (Washington D.C.)

    KEYWORD: ARIZONA DISTRICT OF COLUMBIA INTERNATIONAL CANADA
    INDUSTRY KEYWORD: EDUCATION SPORTS