ADVISORY/ Quadstone Brings Together Peppers & Rogers, Data Miners and Experian For Analytical Customer Relationship Management Seminar.Business/Technology Editors ADVISORY...for Thursday (March 8) --(BUSINESS WIRE) Quadstone
WHO: Quadstone, Peppers & Rogers, Data Miners and Experian
WHAT: Analytical Customer Relationship Management Seminar
WHEN: 8:30 am - 12 Noon, March 8th, 2001
WHERE: Bentley Center for Marketing Technology
175 Forest Street, Waltham, MA 02452
Quadstone is proud to announce its sponsorship of a groundbreaking analytical analytical, analytic pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. customer relationship management seminar. The half-day event, to be held at Bentley College's Center for Marketing Technology on Thursday, March 8, will feature presentations from industry leaders Peppers and Rogers Group The Rogers Group is a Mauritius-based conglomerate. The Group has a portfolio with interests in sectors such as aviation and tourism, logistics, financial services, distribution and industrials. The Group employs almost 3,000 people. , Data Miners A program that analyzes activity in the computer. It may refer to legitimate analyses commonly performed by organizations internally (see data mining) or to spyware that secretly captures a user's Web surfing habits (see spyware). and Experian. Hosted by Mark Smith, Ph.D., Quadstone's president, this morning seminar will illustrate why analytical CRM (business) analytical CRM - Software which helps a business build customer relationships and analyse ways to improve them. is crucial to maintaining and developing customer profitability Customer profitability (CP) is the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotler,"a profitable customer is a person,household or a company that overtime,yields a revenue , and how analytical CRM techniques can be deployed for best effect. The seminar will arm marketing professionals and analysts with fresh perspectives on the application of analytics to improve customer understanding. Elizabeth Rech of Peppers and Rogers Group will start the sessions by examining the case for analytics as an integral part of any CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. initiative. Continuing on from Rech's presentation, Dorian Pyle of Data Miners will drill down into customer behavior modeling techniques and best practice. The presentations will conclude with a case study from Experian's Charles Chung, demonstrating how analytics have helped improve results at Experian. The cost of the event is $150 per person, or $125 for registrations made before February 15, 2001. Register on the web at www.Quadstone.com/seminars/index.html or by phone on 800-821-8031. |
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