ADVISORY/ Professional Service Gurus to Lead Interactive Seminar in DC on Group Leadership Dynamics.

News & Assignment Editors

ADVISORY...Tuesday (Sept. 24)

--(BUSINESS WIRE)

EVENT:          Managing a group of professionals is like herding cats
                - everyone has a tremendous ego and wants to move in
                their own direction. So it follows, to succeed in
                managing professionals, leaders must be skilled in
                both the nitty-gritty mechanics of managing groups
                and the more deeply emotional and motivational aspects
                of leadership. They must also posses that ultra-rare
                trait of being able to receive most of their
                professional fulfillment through the success of
                others.

                The Mid-Atlantic Chapter of the Legal Marketing
                Association (LMA) and Martindale-Hubbell will host
                professional service firm gurus David Maister and
                Patrick McKenna for an interactive breakfast seminar
                where they will discuss the crucial importance of
                emotional and motivational leadership in team
                management and preview highlights of their new book,
                First Among Equals: How to Manage a Professional
                Service Firm.

TIME, DATE &
 PLACE:         8:00 AM to 11:00 AM, Tuesday, September 24, 2002, at
                the Capital Hilton (16th & K St., NW, Washington, DC).
                Breakfast will be served.

WHO:            David H. Maister is widely acknowledged as the world's
                leading authority on the management of professional
                service firms. In 2002, Business Minds named him one
                of the top 40 business thinkers in the world.

                Patrick J. McKenna is a partner in Edge International.
                He is the author of Building Business Abroad and
                co-author of Practice Development: Creating a
                Marketing Mindset, distributed in five countries, and
                recognized as "one of the top ten books that any
                professional services marketer should have on their
                bookcase."

COST:           Sponsoring organization members: $90; Non-Members
                $115; Walk-Ins (Member or Non-Member) $140. All
                Registrants will receive a free copy of First Among
                Equals.

CONTACT:        For additional information and to register for the
                event, please visit www.midatlanticlma.com or
                www.smarttix.com.

BACKGROUND:     Formed in 1990, the Mid-Atlantic LMA
                (www.midatlanticlma.com) is a dynamic group of more
                than 250 active members, dedicated to advancing
                the professionalism of legal marketing.

                Martindale-Hubbell is part of the LexisNexis Group,
                the legal division of Reed Elsevier plc. For more
                information, visit www.martindale.com.

MEDIA:          Members of the media are invited and encouraged to
                attend. Express Technologies will provide real-time
                data of local professionals' responses to seminar
                issues. For more information and media passes to the
                event please contact John Hellerman at 202.966.5253 or
                [e-mail].