ADVISORY/ Osteoporosis Is for ``The Birds!''; Golden Globe Award-Winner Tippi Hedren Sets Stage for Other Women During National Osteoporosis Prevention Month.

Lifestyle/Entertainment Editors & Health/Medical Writers

ADVISORY...for Wednesday (May 10)

--(BW HealthWire)

WHAT:    Actress Tippi Hedren, the star of more than twenty-five
         feature films and numerous television appearances ("The
         Birds," "Pacific Heights"), will join forces with prestigious
         Orthopaedic Hospital to promote National Osteoporosis
         Prevention Month (May 2000) and educate women about this
         crippling, bone-thinning disease. The Golden Globe
         Award-winning actress will receive a state-of-the-art "DEXA"
         screening by internationally renowned bone density expert,
         Robert K. Rude, MD. The screening is considered to be the
         best technique available (gold standard), and scans both the
         hip and spine -- both major sites of osteoporotic fracture.
         This screening is a painless X-ray procedure that takes less
         than half an hour.

         Currently, over 28 million Americans, mostly women, suffer
         from osteoporosis, and many continue their daily routines
         without knowing that they can prevent osteoporotic fracture
         and other related injuries. "I recommend any women over the
         age of 50, who have risk factors for osteoporosis, and
         definitely post-menopausal women over the age of 65, be
         screened," Dr. Rude urges. "This is a prominent problem in
         our culture, and while women as young as 35 may have early
         signs of bone deterioration, women at the age of 50 have a
         40% chance of fracturing their spine, wrist or hip." Although
         the risk for men is 1/3 of that for women, Dr. Rude strongly
         suggests that men over the age of 65 be screened as well.

WHEN:    Wednesday, May 10, 2000
         1:00 p.m.

WHERE:   Orthopaedic Hospital DEXA Center
         2400 South Flower Street (downtown)
         Los Angeles, CA 90007 -- Enter off of 23rd Street
         [phone]

WHO:     Golden Globe Award-winning actress Tippi Hedren will receive
         a DEXA screening and osteoporotic analysis by internationally
         renowned bone density expert, Robert K. Rude, MD. In
         addition, Dr. Rude will provide a general overview about the
         disease and provide answers for a range of questions
         including, "How Can I Prevent Osteoporosis?" and "What is the
         Difference Between a DEXA Screening and Those Offered at My
         Local Pharmacy?"

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