ADVISORY/ NetGenesis Co-Founder and Chief eBusiness Intelligence Officer Matt Cutler Hosts Encore 'Spotlight on ROI' Web Event and Presents at Fall InternetWorld.Business/Technology Editors Internet World Fall 2001 ADVISORY...for Wednesday-Thursday (Dec. 12-13) --(BUSINESS WIRE) Web analytics have become an integral function of today's successful business formula - by "drilling down" to track online customer behavior, e-businesses can significantly increase their ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). through more targeted marketing campaigns. Hear Matt Cutler, Co-Founder and Chief eBusiness Intelligence Officer of NetGenesis, speak on how Web analytic solutions can impact e-business initiatives! Matt will be hosting another of his popular Web events, where he delineates the way that E-metrics from NetGenesis can transform a business by helping to identify loyal customers, determine clickstream The trail of mouse clicks made by a user performing a particular operation on the computer. It often refers to linking from one page to another on the Web. patterns and customer interest, therefore leading a company towards increased ROI. Matt's "Spotlight on ROI" Webinar will take place on Wednesday, December 12 from 11:00am -- 12:00pm EST EST electroshock therapy. EST abbr. electroshock therapy . And...for those planning to attend InternetWorld Fall 2001 at the Jacob K. Javits Convention Center Jacob K. Javits Convention Center is a large convention center on the west side of Manhattan in New York City. It was designed by architects I. M. Pei and partners. The revolutionary space frame structure was built in 1986 and named for New York Senator Jacob K. in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , make sure to register for Matt Cutler's conference session. His presentation, entitled "E-Metrics: Tomorrow's Business Metrics Today," will take place on Thursday, December 13 from 11:15am -- 12:45pm EST. As one of the industry's most well-known experts on Web analytics, Matt's commentary has appeared in widely-recognized outlets such as: The Wall Street Journal, CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. , USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. , Investors Business Daily, National Public Radio, and numerous other media outlets. Attend Matt's session and learn how to achieve higher ROI through the use of Web analytics and E-Metrics, as part of your education at Fall InternetWorld 2001.
WHO: Matt Cutler, Co-Founder and Chief eBusiness Intelligence
Officer, NetGenesis
WHAT: "Spotlight on ROI" Web Conference
WHEN: Wednesday, December 12 from 11:00am -- 12:00pm EST
WHERE: Access this free, live Web conference right from your desktop.
Registration form located online at:
http://www.netgen.com/index.cfm?section=corporate&file=events/forms/roi_webinar1212
WHAT: "E-Metrics: Tomorrow's Business Metrics Today"
WHEN: Thursday, December 13 from 11:15am -- 12:45pm EST
WHERE: InternetWorld Fall 2001, Jacob K. Javits Convention Center,
New York City
Registration form located online at:
http://www.internetworld.com/events/fall2001/conf_reg.php
About NetGenesis NetGenesis provides E-Metrics Solutions--a combination of software and analytic consulting services that dramatically improve the financial performance of e-business initiatives. The NetGenesis Solution enables customers to quantify the return on investment of complex Web initiatives--from marketing to site design improvements, to customer acquisition, conversion and retention. NetGenesis has over 400 market-leading customers including British Telecommunications, Charles Schwab, DoubleClick, General Electric, Sun Microsystems, Time and Verizon. NetGenesis has strategic relationships with industry leaders such as ATG ATG antithymocyte globulin. lymphocyte immune globulin (antithymocyte globulin equine, ATG, ATG equine, LIG) Atgam Pharmacologic class: Immunoglobulin Therapeutic class: Immunosuppressant , BEA Systems Inc., Digitas, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Interwoven in·ter·weave v. in·ter·wove , in·ter·wo·ven , inter·weav·ing, inter·weaves v.tr. 1. To weave together. 2. To blend together; intermix. v.intr. , Navisite, Oracle, Sun iPlanet, Sun Microsystems and Vignette. For more information contact 617/665-9200 (US) or visit http://www.netgenesis.com. For additional information about NetGenesis' Web analytics solutions, or to schedule a time to talk with Matt Cutler or another member of the NetGenesis executive team regarding the "Spotlight on ROI" Webinar, please contact Stacy Smith at 617/520-9120 or smith@collaborative.com. |
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