ADVISORY/ Myers Forum for Interactive Television Development; How iTV Will Change Advertising: New Media. New Measures. New Models.Business/Technology Editors ADVISORY...for Tuesday Tuesday: see week. (Oct. 24) --(BUSINESS WIRE) Chet Kanojia, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Navic Systems, To Discuss the Marriage of Media Measurement and Targeted Promotions at Fourth Annual Myers Myers can refer to: People
for Interactive Television Development
WHO: Chet Kanojia, CEO of Navic Systems, Inc., a technology
service provider that delivers comprehensive device
management, targeted promotions, and digital content to cable
and satellite TV operators.
WHAT: Kanojia will participate in a panel discussion, "Media
Research Innovations in an iTV World." Kanojia will discuss
how interactive television facilitates the marriage of media
measurement with targeted promotions capabilities.
WHY: Interactive television brings a new set of rules of
engagement for operators, media buyers, advertisers
and marketers. Interactive television will forever
change the marketing plan as media buyers will be
able to target promotions based on viewer
preferences, advertisers will be creating ads that
allow interaction and immediate viewer response, and
operators will be measuring both audience and
results more accurately than legacy models allow.
WHERE: Myers Forum for Interactive Television Development IV
How iTV Will Change Advertising: New Media. New Measures.
New Models.
The Roosevelt Hotel - Grand Ballroom
45th & Madison, New York, NY
WHEN: Tuesday, October 24, 2000, 11:10 A.M.
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