ADVISORY/ Media Alert: Forrester Research Automotive Summit.Business/Technology Editors and Automotive Writers ADVISORY...for Sunday Sunday: see Sabbath; week. - Monday Monday: see week. (February February: see month. 24 - 25) --(AutomotiveWire) Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
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WHAT: Forrester Research Automotive Summit: Using Technology To
Unlock Customer Value
Despite the record-breaking sales levels of the late 1990s,
most automakers aren't achieving acceptable margins -- a
shortcoming that the current economic downturn painfully
exposes. As customer acquisition costs continue to climb
and retention levels deteriorate, Forrester believes that
leading OEMs will effectively deploy technology solutions
to unlock customer value. So which technologies will help?
This one-day Event will cut through the hype and zero in
on how CRM and telematics will transform the marketing,
sales, and after-sales functions in the auto industry.
Key takeaways:
-- Which CRM strategies will deliver real benefits for OEMs
and dealers?
-- How will telematics drive economic value?
-- How will next-generation online efforts reduce customer
acquisition costs?
WHEN: February 24-25, 2002
February 24: 6:00-8:00 p.m. Technology Showcase Reception
February 25: 8:30 a.m.-4:00 p.m. Speaker Presentations
WHO: Featured speakers include:
-- Karen C. Francis, Vice President of eBusiness and CRM,
Ford Motor Co.
-- Mark T. Hogan, President, e-GM, Group Vice President,
General Motors
-- Christine A. MacKenzie, Vice President, Dealer Operations,
DaimlerChrysler
-- James L. McDowell, Vice President, Marketing, BMW of North
America
-- Steven P. Silver, Director, eBusiness, Nissan North
America
-- Allan D. Stejskal, Senior Vice President, Operations,
AutoNation
Featured Forrester analysts include:
-- Mark Dixon Bunger, Senior Analyst
-- Baba Shetty, Senior Analyst
-- Paul Sonderegger, Senior Analyst
WHERE: The St. Regis Los Angeles
2055 Avenue of the Stars
Los Angeles, CA 90067
Phone: +1 310/277-6111
For complete Event information, please visit:
http://www.forrester.com/Events/Overview/0,5158,457,00.html
MEDIA: To request interviews and register for the Event, please
provide your full contact information to:
Tina Murphy
Forrester Research
Public Relations
tmurphy@forrester.com
+1 617/613-6032
Seating is limited. RSVP by Friday, February 15, 2002.
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