ADVISORY/ Major League Baseball `Lets the Dog Out'; `MAJOR' to Serve as Watchdog at Major League Baseball's Headquarters in New York as Part of DOGNY Program.

Sports Editors/Baseball Writers & Columnists

ADVISORY...for Monday, (Sept. 16)

--(BUSINESS WIRE)

WHAT:        The unveiling of "MAJOR," a unique, life-sized sculpture
             of a Search and Rescue Dog designed by Major League
             Baseball Design Services as part of the DOGNY Project.
             Sponsored by the American Kennel Club, the DOGNY Project
             will place up to 200 life-size dog statues in public
             spaces throughout New York City. In December, the
             sculptures will be auctioned off with all proceeds to
             support America's Search and Rescue Dog organizations
             including the NYPD Canine Unit. The DOGNY Program
             commemorates the valiant efforts of Search and Rescue
             Dogs and their handlers on September 11, 2001.

WHERE:       The Plaza of 245 Park Avenue.

WHEN:        Monday, September 16th at Noon.

WHO:         On hand for the unveiling will be two of Major League
             Baseball Top Dogs, Tim Brosnan, Executive Vice President,
             Business and Tom Brasuell, Vice President, Community
             Affairs, DOGNY spokesman, David Frei, head of the NYC
             Canine Unit, Lt. Dan Donadio, NYPD Canine Unit Officer,
             Frank Vallaro, Search and Rescue Dog Samson, NYPD
             Representative, Gail Goglia and others.

MEDIA HOUNDS: Representatives from Major League Baseball, DOGNY, and
              the NYPD will be available for interviews.