ADVISORY/ Lionbridge to Present At Global eCommerce Seminar.Business/Technology Editors ADVISORY...for Tuesday (April 25) --(BUSINESS WIRE)
Who: Lionbridge Technologies, Inc.
What: Rory Cowan, CEO of Lionbridge Technologies, will serve on a
panel of experts at the French American Chamber of Commerce
event: e-Commerce in Europe: A New Market in the Old World.
Where: The Meridien Hotel, 225 Franklin Street, Boston, Mass.
When: Tuesday, April 25, 2000, at 6:30 p.m. EDT.
This event brings together thought leaders in cross-cultural and language issues and Internet policy and regulation. In addition to Cowan, other notables participating on the panel include Robert Sprung, chairman of Harvard Translations, a provider of comprehensive translation and globalization globalization Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation services to regulated industries, Internet specialist Viktor Mayer-Schoenberger of Harvard's Kennedy School of Government, and Charles Gerlach, director of technology, communications, and media e-strategies direct practice of Mainspring, an Internet strategy company. As a presenter on the keynote panel, Cowan will focus on issues faced by companies preparing to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the emerging e-business market in Europe. Topics that Cowan will address include how the European e-commerce landscape differs from that of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , how companies can segment and recognize the greatest opportunities and challenges of the European e-business market, and how to apply lessons learned in the United States to the booming European e-business environment. About Lionbridge Technologies Lionbridge Technologies (Nasdaq: LIOX) provides testing, localization Customizing software and documentation for a particular country. It includes the translation of menus and messages into the native spoken language as well as changes in the user interface to accommodate different alphabets and culture. See internationalization and l10n. , internationalization The support for monetary values, time and date for countries around the world. It also embraces the use of native characters and symbols in the different alphabets. See localization, i18n, Unicode and IDN. internationalization - internationalisation and other globalization and multilingual Internet services to the world's leading technology companies, including Cisco, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Microsoft, Motorola, Novell, Oracle and Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. . Lionbridge's multilingual eRelease, eSupport, eLearning and eCommerce services are based on its Rapid Globalization Methodology(TM). The Rapid Globalization Methodology integrates engineering, linguistics, testing and project management with automated workflow management to enable simultaneous worldwide release, via the Internet, of products as well as related customer support, training and marketing materials. Based in Waltham, Mass., Lionbridge maintains facilities in Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , as well as Brazil, Canada, Ireland, The Netherlands, France, China, Korea and Japan. To learn more, visit www.lionbridge.com. For more information on the French American Chamber of Commerce and its programs, visit www.facce.org. |
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