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ADVISORY/ Lexmark International to Showcase Innovations in Printing Technology; Addresses Tomorrow's Technology Vision and Today's IT Challenges at COMDEX Fall'98.


--(BUSINESS WIRE)--

WHAT: Lexmark International, a global developer, manufacturer and supplier of printing solutions and supplies, will showcase its latest printer innovations, demo demo - /de'moh/ 1. A demonstration of a product, often of an early version or prototype. A demo is a far more effective way of inducing bugs to manifest themselves than any number of test runs, especially when important people are watching.

2. demo version.

3.
 hot new printing technologies, and participate in key event venues at COMDEX The former, premier computer trade show in the U.S. Although it grew into an end user event, it was originally created for dealers and distributors (it was the COMputer Dealers EXposition).  Fall '98.

Ranked as one of the top ten best-performing IT companies in BusinessWeek's INFOTECH 100, Lexmark will:

-- Showcase the Lexmark Photo Jetprinter 5770, the industry's first "2-in-1" inkjet printer A printer that propels droplets of ink directly onto the medium. Today, almost all inkjet printers produce color. Low-end inkjets use three ink colors (cyan, magenta and yellow), but produce a composite black that is often muddy.  that offers a breakthrough photo printing solution for digital camera owners while also meeting their general purpose printing needs.

-- Demo the newest member to Lexmark's award-winning Optra S family of printers -- the Optra Se 3455, a high-performance, 34 page-per-minute (ppm (Pages Per Minute) The measurement of printer speed. See gppm.

PPM - Portable Pixmap
) monochrome Also called "mono." Refers to display screens that use one foreground and one background color; for example, black on white, white on black or green on black. The first terminals connected to mainframes and minicomputers were monochrome, and monochrome screens were widely used on early  laser.

-- Display the Lexmark Photo Jetprinter 5770 alongside the latest in digital photography at Digital Focus, to held at the Alexis Park Hotel on Sunday, November 15 from 6:30 to 9 :30 p.m.

-- Go head-to-head with other hardware manufacturers in the PC Magazine Technology Face-Off. Lexmark will be featuring the Photo Jetprinter 5770 in the category of direct print printers on Wednesday, November 18 from 2:30 to 4:00 p.m.

-- Address the challenges of today's technology and help audiences prepare for tomorrow's through participation on the following speaking panels: -0-
Visions of the Next 15 Years
November 16, 2:45 P.M. - 4:00 P.M.
Pavillon 4, Las Vegas Hilton
Bernard Masson, President
Consumer Printer Division

TCO User Strategies
November 17, 11:15 A.M. - 12:30 P.M.
Norm Galloway, Managing Director


-0-

WHERE: COMDEX/Fall '98, November 16-20 1998 Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  Convention Center/Las Vegas Hilton Lexmark Booth: L5520

WHO: Lexmark executives are available for on-site press/analyst interviews and product demos.
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 13, 1998
Words:275
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