ADVISORY/ IDG's ITworld.com Launches On-Demand Webcast Developed for Cisco, 'Optical Networking for Enterprises'.

Business/Technology Editors

ADVISORY...for Tuesday (July 9)

  WEBCAST ALERT

  DATE: July 9, 2002

  LOCATION: http://www.itworld.com/jswc/ITWITWMA01/WC/cisco/optnet/reg

  TOPIC: ITworld, the pioneer of on-demand webcasts, launched its
latest webcast program, "Optical Networking for Enterprises." The
enterprise network has become one of the most critical components in
today's demanding business environment. IT departments are asked to
extend and evolve their current network infrastructure into one that
is highly capable, available and scalable while seamlessly integrating
voice, video, data and storage. Recent advancements in optical
technology have made this challenge achievable. This webcast takes an
in-depth look at why enterprises are turning toward optical networking
technologies and to build a cost-effective, end-to-end solution for
today's enterprise. Hear from two leading companies that have
successfully deployed optical networks and the benefits they realized
as a result.

  SPEAKERS: Join experts from Infonetics Research, Cisco Systems,
Datek, and Pinnacle West, as well as Mark Gibbs, Technology Expert and
Columnist for Network World, for an in-depth look at the emerging
world of optical networking.

  WHY: In this webcast, discover the ins and outs of optical
networking, including:

    -- Key industry and economic drivers behind optical networking
    -- Why optical and IP are a perfect fit
    -- Business and technology benefits of optical networking
    -- Cisco COMET: A multi-service optical networking solution
    -- Customer testimonials

  WEBCAST AVAILABLE 24x7 ON-DEMAND AT:
  http://www.itworld.com/jswc/ITWITWMA01/WC/cisco/optnet/reg

  WHO: ITworld, the pioneer of on-demand webcasts, enables global
technology companies including IBM, Microsoft, Compaq,
Hewlett-Packard, Dell and 3Com to reach highly qualified audiences and
generate measurable, actionable sales leads through its proprietary
webcast platform and full suite of services. Since 1999, ITworld has
been delivering targeted news, educational content, and multilingual
broadband interactive media programs to support product launches,
communications and other marketing initiatives anywhere in the world.
ITworld's Lead Evaluation and Delivery System (LEADS) provides
marketers real-time access to lead generation data, reports and
analysis to evaluate the effectiveness of their marketing programs.
Through LEADS and strategic partnerships with many of IDG's
(International Data Group) global publishing brands, ITworld has
helped marketers generate more than 100,000 qualified sales leads.

  SPONSOR: Cisco

  PRODUCER: ITworld.com, Network World Seminar and Events

  Or visit this on-demand webcast anytime at:
  http://www.itworld.com/jswc/ITWITWMA01/WC/cisco/optnet/reg