ADVISORY/ IDG's ITworld.com Launches, 'Webcast Success Metrics: Driving the 'R' in ROI' the First in a New Series of On-Demand Webcasts Developed for Marketers.

Business/Technology Editors

ADVISORY...For Tuesday (June 25)

DATE: June 25, 2002 LOCATION: http://www.itworld.com/jswc/I TWITWPR02/WC/ITw/resources/me trics/reg TOPIC: ITworld, the pioneer on-demand webcasts launched, "Webcast Success Metrics: Driving the "R" in ROI", the first program from ITworld's Webcast Resource Center, a series of programs and supporting resources developed specifically for marketing professionals. Webcasts are an important vehicle for delivering tailored messages, reaching targeted audiences, educating groups such as a sales force, and generating actionable sales leads immediately. However, webcasts need to be well developed and flawlessly executed in order to maximize results and increase the return on investment. SPEAKERS: Join speakers Paul Ritter, program manager in Yankee Group's Internet Business Strategies Planning Service, and Bill Reinstein, president and CEO of ITworld.com, the pioneer of on-demand webcasts, as they explore webcasts and how marketers can take advantage of this powerful new medium. WHY: This webcast will enable viewers to learn: -- What attributes of webcasts and streaming technology marketers find most valuable. -- How webcasts can be more cost effective than most other marketing vehicles. -- Examples of industries utilizing this new medium. -- The essential components to a solid webcast strategy.  -- What to take into account when deciding to produce a "live" versus on-demand webcast. -- The estimated cost for a typical webcast production. -- The typical `trouble spots' and how to avoid them. -- What metrics to use when evaluating the effectiveness and utility of webcasts. -- How an agency or marketing professional can successfully integrate webcasts into their organization.  -- New data and industry insights from the Yankee Group. WEBCAST AVAILABLE 24x7 ON-DEMAND AT: http://www.itworld.com/jswc/I TWITWPR02/WC/ITw/resources/me trics/reg WHO: ITworld.com, the pioneer of on-demand webcasts, enables global companies including IBM, Microsoft, Compaq, Hewlett-Packard, Dell and 3Com to reach highly qualified audiences and generate measurable, actionable sales leads through its proprietary webcast platform and full suite of services. Since 1999, ITworld has been delivering targeted news, educational content, and multilingual broadband interactive media to support product launches, communications and other marketing initiatives anywhere in the world. ITworld's Lead Evaluation and Delivery System (LEADS) provides marketers real-time access to lead generation data, reports and analysis to evaluate the effectiveness of marketing programs. Through LEADS and strategic partnerships with many of IDG's (International Data Group) global publishing brands, ITworld has helped marketers generate more than 100,000 qualified sales leads.

Producer:

ITworld.com - changing the way you view IT.