ADVISORY/ Excite@Home's MatchLogic Hosts WEB.ROI Seminar to Educate Online Marketers.

Business Editors

ADVISORY ... for Thursday (May 11)

--(BUSINESS WIRE)

MEDIA ALERT

EXCITE@HOME'S MATCHLOGIC HOSTS WEB.ROI SEMINAR TO

EDUCATE ONLINE MARKETERS

Where is the online advertising industry heading? How do targeted ad serving, media optimization, eCRM and lead acquisition work? Ever wondered, how to push the limits of interactive rich media banners? Experts in the field, analysts and advertisers, will answer these and more questions at MatchLogic's free online marketing seminar, WEB.ROI.

WHO:
     MatchLogic, Inc., the leading online database marketing solutions
     company

     Tim Prunk, president, MatchLogic
     Susan Bratton, VP for business development, Excite@Home
     Drew Ianni, senior analyst, Jupiter Communications
     Eric Frenchman, consumer e-marketing and strategy VP, AT&T
     Richard Johnson, director of advertising sales, MyFamily.com
     Steve Helle, president, Data Insight
     Matt Garton, director of marketing and site development,
      Bid4Vacations

What:
     WEB.ROI, a free seminar about online marketing - how online
     marketing solutions work, how they are integrated into one
     seamless and cost-effective strategy and how to optimize online
     advertising tools.

When:
     Thursday, May 11, 2000
     2:00 Registration
     3:00 General Session - Digital Marketing Today
     4:00 Specialized Sessions
     5:00 Specialized Sessions
     6:00 Cocktail Party

Where:
     New York City, NY - The Metropolitan
     125 West 18th Street
     212.463.0200 ext.251 or 227

     These free, half-day events are designed to provide insight into
     the latest Internet advertising solutions and to help advertisers
     maximize online ROI. The New York WEB.ROI is the second of a
     series of seminars around the nation.

For more information, please visit www.matchlogic.com/webroi

or contact:

Katja Harzbecker

212.642.7755

[e-mail]