ADVISORY/ E-Mail Marketing: Trick or Treat? Successfully Converting Customers to Online Communications With e-Dialog.Business/Technology Editors ADVISORY...for Wednesday (Nov. 7) --(BUSINESS WIRE)
Who: John Rizzi, president and chief executive officer of precision
e-mail marketer e-Dialog
What: Free, live Web conference on e-mail marketing, with case
studies
When: Wednesday, November 7 from 2:00 to 3:00 PM Eastern Time (11:00
to noon Pacific Time)
Overview: As traditional direct mail response rates decline, migrating your customers to online communications with e-mail can lead to significantly increased return-on-investment. Learn from the company used by Staples, Charles Schwab Charles Schwab can refer to:
abbr. National Football League NFL (US) n abbr (= National Football League) → Fußball-Nationalliga how to benefit from using e-mail to move your clients online while avoiding common e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. pitfalls. Agenda: - E-Mail: A Marketer's Treat - How Not to Spook Your Customers - B2B and B2C Success Cases - Q&A Session About e-Dialog e-Dialog is the innovator in precision e-mail marketing services that help companies establish powerful, two-way relationships with their customers and prospects. From offices in London and Lexington, Massachusetts, e-Dialog's team of experienced direct marketers manages every phase of an e-mail marketing program, including strategic planning and creative design, campaign execution, inbound response management, and data analysis. The company's precision-based approach takes permission marketing to the next level, combining award-winning e-mail marketing expertise with responsible use of proprietary personalization and custom publishing technologies to deliver highly targeted communications for world-class e-Dialog clients such as the NFL, Staples, Harvard Business School Publishing Harvard Business School Publishing is a not-for-profit, wholly owned subsidiary of Harvard Business School. It operates as an umbrella corporation to manage a group of publishing products associated with the School, including Harvard Business Review (management journal), Harvard , Doubleday, Schering Laboratories, and many more. Investors include OneLiberty Ventures, Commonwealth Capital Ventures, and the Interpublic Group of Companies This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. (NYSE NYSE See: New York Stock Exchange : IPG IPG Implantable pulse generator, see there ). For more information, contact Jim McNulty at jmcnulty@e-dialog.com, 781-372-3326. |
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