ADVISORY/ CommercialWare Web Cast With IBM, Patagonia Helps Retailers Drive Results Across All Customer Channels.

Business/Technology Editors

ADVISORY...

--(BUSINESS WIRE)

WHO: CommercialWare, Inc. WHAT: CommercialWare, Inc., a leading provider of
retail commerce infrastructure software, along with IBM and Patagonia hosted a
Web cast called "Taking Web Sales to the Extreme featuring Patagonia,
CommericalWare and IBM." The Web cast is available at
http://www.commercialware.com . The Web cast features Sandy Carter, Worldwide
Vice President of e-Commerce Marketing for IBM; Mike Busch, Director of
Information Services for Patagonia; and Randy Covill, Senior Research Analyst
of AMR Research, Inc. Together, these retail commerce experts detail how
retailers are driving results through multi- and cross-channel sales. Sandy
Carter of IBM details the IBM/CommercialWare vision for e-Commerce and
multi-channel retailing. Carter discusses the elements of successful retailing
in 2001 and beyond, which requires addressing three key areas of consideration
- personalization, cross-channel customer service through collaborative
commerce and the integration of multiple channels.   Mike Busch of Patagonia
provides real customer experiences and discusses the secrets for success in
taking Web sales to the extreme. Based upon personal experience with Patagonia,
Busch highlights the most pressing pain points of retail IT organizations and
necessary remedies retailers must enact to provide a consistent shopping
experience across varied sales channels. Randy Covill of AMR Research discusses
trends in multi-channel retailing and the components necessary for high margin
leadership. A leading retail analyst, Covill details the guidelines for
implementing a multi-channel retail strategy presenting the business case,
business requirements, technology requirements and recommendations for
retailers to get started. WHERE: http://www.commercialware.com . WHEN: The Web
cast can be retrieved on demand at anytime.