ADVISORY/ ChipWrights at PMA 2002; Introducing a New Chip Architecture That Offers Unprecedented Performance, Flexibility and Programmability to Digital Camera OEMs.Business/Technology Editors ADVISORY... PMA PMA (papillary-marginal-attached), n a system of epidemiologic scoring of periodontal disease devised by Schour and Massler in which the symbols denote the areas involved in gingival inflammation. PMA Progressive muscular atrophy 2002 --(BUSINESS WIRE) At this year's Photo Marketing Association International Conference and Trade show in Orlando Florida, ChipWrights' is discussing and demonstrating the benefits of its newly announced DSP architecture. What: The CWvx, a new high-performance, highly scalable architecture based on integrating a DSP and RISC processor. This chip's unique blend of RISC RISC in full Reduced Instruction Set Computing Computer architecture that uses a limited number of instructions. RISC became popular in microprocessors in the 1980s. , SIMD (Single Instruction stream Multiple Data stream) A computer that performs one operation on multiple sets of data. It is typically used to add or multiply eight or more sets of numbers at the same time for multimedia encoding and rendering as well as scientific and vector processing features meets a previously unsatisfied demand for efficient image processing in battery-powered products such as digital cameras. ChipWrights' breakthrough embedded processor was designed with the programming flexibility needed to support applications such as MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). 4 encoding and JPEG2000. It is ideal for OEMs who are designing image-intensive battery powered digital devices. Until now, manufacturers have been `locked in' by fixed-function imaging and compression ASIC devices that limit design flexibility. ChipWrights' programmable DSP technology enables manufacturers to design and manufacture products more quickly than ever before - without the costly overhead of competitive approaches. Who: ChipWrights attendees at the show include: Brian Fitzgerald, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. ; Pat Chiumiento, VP of Sales and Business Development; Dawn Fitzgerald, Vice President of Engineering, and Steven J. Wilson, Vice President of Marketing. When: Sunday, February 24 - Wednesday, February 27, 2002 Where: Booth XC-305 at the Orange County Convention Center The Orange County Convention Center (OCCC) is the primary public convention center in Central Florida. The large complex is located on International Drive, a major tourist area in Orlando, Florida. and by private appointment. Please contact Pat Chiumiento (617-928-3101) to arrange a meeting at the show. For other information about PMA 2002, please consult the PMA 2002 website at: http://pma2002.pmai.org/ NOTE TO EDITORS: For additional information, please visit ChipWrights' Web site (www.chipwrights) or call Kathy Madison at 781-259-1764. |
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