ADVISORY/ Brian Dooner, President and Founder of iMedium, to Present at 6th Annual Digital Frontier Conference.

Business Editors

ADVISORY...Friday - Saturday (Jan. 21 - 22)

--(BUSINESS WIRE)

Kellogg Graduate School of Management, Northwestern University 

The Kellogg Graduate School of Management will host the 6th annual Digital Frontier Conference (DFC), on January 21-22, 2000, in Andersen-Leverone Hall on the campus of Northwestern University. This year's conference is sold out.

Brian Dooner, President and Founder of iMedium, will participate in the "Digital Threads" panel discussion, from 3:40p.m. - 5:00p.m. on Saturday, January 22, 2000. iMedium is pioneering an entirely new way to experience interactive commerce on the Internet by creating a Visual Buying Environment (ViBE). For more information and a demo of its technology offerings - See!Commerce, See!Mail, and See!Network - visit www.imedium.com.

Dooner's panel discussion will explore how the Internet is fundamentally changing the way we shop for and buy clothes. The Digital Threads panel will examine this issue by bringing together leaders in online apparel, including traditional retailers who are leveraging the Web, pure-play Internet retailers, online apparel aggregators, and fashion content providers.

Panelists will discuss:

--   How the Web is changing consumers' interactions and expectations
     of fashion brands

--   The development of new partnerships (content, distribution,
     technology) and business models on the Web

--   How the Internet is shifting value creation and capture along the
     supply chain

--   The extent to which new designers and brands will bypass the
     retail channel altogether on the Internet

Other panelists include: James Johnson, President and Co-Founder, Alloy Online; Debra Brummer, Director of e-Commerce, ChildrensPlace.com; and Kate Delhagen, VP Strategic Planning & Business Development, lucy.com. The moderator is Chris Vroom, Senior Analyst, Thomas Weisel Partners.

The non-profit, educational event will feature interactive programs, panel discussions and keynote speeches by industry luminaries. They include: Joe Galli, President and COO, Amazon.com; George Shaheen, President and CEO, Webvan, and former CEO of Andersen Consulting; and Jay Walker, Vice Chairman and Founder, Priceline.com. Paul Sagan, President and COO, Akamai, will deliver the keynote address. For additional information concerning the conference, visit www.digitalfrontier.org.

iMedium is pioneering an entirely new Internet shopping experience. iMedium's proprietary, patent-pending See!Commerce(TM) technology embeds e-commerce and advertising opportunities in scenes, photos and still images and helps customers drive incremental online and offline revenue. Once enabled, photos and other visual images are transformed into contextual interactive selling environments, in which end users can buy or obtain information about products and services in a highly entertaining and relevant visual buying experience.

Headquartered in Wayne, Pennsylvania, iMedium is backed primarily by Safeguard Scientifics (NYSE:SFE), an Internet-centric holding company with a focus on e-commerce, e-communications and e-business services with more than 170 portfolio companies, and by TL Ventures, an institutional venture capital firm. Learn more about iMedium and its partners at www.imedium.com.

iMedium, See!Catalog, See!Mail, ViBE and the Visual Buying Environment are trademarks or registered trademarks of iMedium, Inc.