ADVISORY/ Amazon.com Commemorates "The Catcher in the Rye" 50th Anniversary; Offers Beloved Classic for 1951 Price of $3 on July 16 Only.

News/Assignment Editors and Technology/Entertainment Writers

ADVISORY... for Monday (July 16)

--(BUSINESS WIRE)

WHAT:   Amazon.com (Nasdaq:AMZN) is honoring a milestone anniversary
        for a timeless literary work. Amazon.com's dedicated "The
        Catcher in the Rye" anniversary store (www.amazon.com/catcher)
        commemorates the 50th anniversary of an American classic,
        recognizing the book's enduring social and cultural relevance.

        Additionally, Amazon.com is celebrating the original
        publication date -- July 16, 1951 -- by hosting a special
        sale, offering the book for its 1951 list price of $3 today
        only. "The Catcher in the Rye" anniversary store, which will
        remain open through the month of July, also features:

        --  First-edition, 1951 copies of the book available through
            Amazon Marketplace merchants, with some selling for as
            much as $15,000.

        --  Original, 1951 "The Catcher in the Rye" literary reviews
            from The New York Times and Time magazine.

        --  Retrospectives on the book and its literary and social
            impact from Amazon.com editors, as well as the most
            interesting and insightful Amazon.com customer reviews.

        --  Lists of 1951's favorite films and music.

        "The Catcher in the Rye" has resonated across generations
        since its release 50 years ago, as young readers explore
        Holden Caulfield's teenage angst anew and longtime fans return
        to discover J.D. Salinger's timeless message through adult
        eyes. Cherished by millions of readers around the globe, the
        book shows no signs of fading in popularity.

        --  "The Catcher in the Rye" has dominated book sales charts
            for 50 years and remains the No. 1 Classics bestseller of
            all time at Amazon.com, almost doubling sales of
            Amazon.com's No. 2 Classics bestseller, "Atlas Shrugged."

        --  Salinger fans have already started celebrating the book's
            anniversary, with the paperback's Amazon.com sales rank
            increasing 245 percent from July 12 to July 13, and the
            hardcover's sales rank skyrocketing 347 percent over the
            same period.

        --  The title was Amazon.com's third-highest-selling book in
            the Teens category in 2000, beating out To Kill a
            Mockingbird and other modern-day classics.

        --  "The Catcher in the Rye" is the most reviewed Classics
            book at Amazon.com, with over 1,500 customer reviews from
            readers in the U.S., China, Scotland, India, Sweden and
            all points in between -- more than double that of the
            second-most reviewed Classics book, "Atlas Shrugged."

        --  The book and Salinger's legacy continue to inspire new
            works, including the recent films Field of Dreams,
            Conspiracy Theory and Finding Forrester.

WHERE:  Customers can visit the store at www.amazon.com/catcher or via
        the Amazon.com Books home page at www.amazon.com/books.

CONTACT: For more information, or to interview an Amazon.com editor
         regarding "The Catcher in the Rye" or any other literary
         classic, contact: Kristin Mariani, Amazon.com, 206/266-7180
         or [e-mail].