ADVISORY/ 'Spotlight on ROI' Event: NetGenesis Speaks to the Critical Role that Web Analytics Can Play to Help Achieve Greater ROI.Business/Technology Editors ADVISORY...for Thursday (November 15) --(BUSINESS WIRE) Web analytics are a critical part of your CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. solution, but can you really quantify your expected ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ? Matt Cutler, NetGenesis Co-Founder and Chief eBusiness Intelligence Officer and noted author of the industry-recognized "E-Metrics Whitepaper; Measuring Success in the New Economy," says the answer is yes! As one of the industry's most well-known experts on Web analytics, his commentary has appeared in widely-recognized outlets such as: The Wall Street Journal, CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. , USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. , Investors Business Daily, National Public Radio, and numerous other media outlets. Cutler will be the keynote speaker at NetGenesis' "Spotlight on ROI: Web Conference," which will take place on Thursday, November 15 from 2:00pm -- 3:00pm EST EST electroshock therapy. EST abbr. electroshock therapy . CRM guru Don Peppers has said that in a down economy, it is even more important to better serve existing customers and attract the right new ones. Hear Matt Cutler clearly delineate his insight into the critical role that Web analytics can play in your efforts to achieve greater ROI, in an encore of his entertaining and hard-hitting Web conferences. In just an hour, you'll hear about an ROI framework that speaks directly to a company's customer lifecycle, Web affiliations and opportunities for cost savings. Culter will relate how Web analytics and E-Metrics from NetGenesis directly affect ROI, through optimization of e-marketing, e-commerce and e-partnering initiatives. Agenda: -- The six key business questions -- The three faces of ROI -- Achieving ROI - case studies -- Predicting your own ROI -- Q & A WHO: Matt Cutler, Co-Founder and Chief eBusiness Intelligence Officer, NetGenesis WHAT: "Spotlight on ROI" Web Conference WHEN: Thursday, November 15 from 2:00pm -- 3:00pm EST WHERE: Access this free, live Web conference right from your desktop. Registration form located online at: http://www.netgen.com/jump/ro i_webinar1115 About NetGenesis NetGenesis provides E-Metrics Solutions-a combination of software and analytic consulting services that dramatically improve the financial performance of e-business initiatives. The NetGenesis Solution enables customers to quantify the return on investment of complex Web initiatives-from marketing to site design improvements, to customer acquisition, conversion and retention. NetGenesis has over 400 market-leading customers including British Telecommunications, Charles Schwab Charles Schwab can refer to:
lymphocyte immune globulin (antithymocyte globulin equine, ATG, ATG equine, LIG) Atgam Pharmacologic class: Immunoglobulin Therapeutic class: Immunosuppressant , BEA Systems Inc., Digitas, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Interwoven in·ter·weave v. in·ter·wove , in·ter·wo·ven , inter·weav·ing, inter·weaves v.tr. 1. To weave together. 2. To blend together; intermix. v.intr. , Navisite, Oracle, Sun iPlanet, Sun Microsystems and Vignette. For more information contact 617/665-9200 (US) or visit http://www.netgenesis.com. For additional information about NetGenesis' Web analytics solutions, or to schedule a time to talk with Matt Cutler or another member of the NetGenesis executive management team regarding the "Spotlight on ROI" Webinar, please contact Stacy Smith at 617/520-9120 or smith@collaborative.com. |
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