ADVISORY/'Spotlight on ROI' Event: NetGenesis Speaks to the Significance of Web Analytics to a Company's Overall Business Goals.Business/Technology Editors ADVISORY...for Wednesday (Oct. 3) Dr. David Reiner, vice president of strategic analysis at NetGenesis, will be the keynote speaker at NetGenesis' "Spotlight on ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). : Web Conference," which will take place on Wednesday, October 3, 2001 at 2:00 pm EDT EDT abbr. Eastern Daylight Time EDT Eastern Daylight Time EDT n abbr (US) (= Eastern Daylight Time) → hora de verano de Nueva York EDT . Dr. Reiner will discuss issues for businesses with regards to achieving ROI, and its importance in today's economic uncertainty. With e-business and e-commerce playing a significant role in every business, it is critical to implement CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. solutions that will help a company lower costs, understand their customer's life cycle and Web affiliations. During this hour-long session, Dr. Reiner will relate NetGenesis directly to the success of a company's ROI - how NetGenesis can impact ROI in a positive manner in a short time period. NetGenesis' E-Metrics show companies how to optimize e-marketing and e-partnering initiatives while saving time and money in the process. This session will focus on how choosing the "right" Web analytic solution can effect a company's ultimate business goals and successes.
Topics to be discussed:
-- The six key business questions for success
-- Opportunities for improving ROI in the short term:
-- Operational cost savings
-- Increasing revenue from customers
-- Improving revenue through partner affiliations
-- Case studies that illustrate ROI
-- How to predict ROI
-- Q&A
Who: NetGenesis, Inc.
What: Sponsorship of "Spotlight on ROI" Conference
When: Wednesday, October 3rd, 2001, from 2:00 - 3:00 p.m.
Presentation: "Spotlight on ROI: A Web Conference from NetGenesis"
Registration: Registration form located online at
http://www.netgen.com/jump/roi_webinar
About NetGenesis NetGenesis provides E-Metrics Solutions-a combination of software and analytic consulting services that dramatically improve the financial performance of e-business initiatives. The NetGenesis Solution enables customers to quantify the return on investment of complex Web initiatives-from marketing to site design improvements, to customer acquisition, conversion and retention. NetGenesis has over 400 market-leading customers including British Telecommunications, Charles Schwab Charles Schwab can refer to:
lymphocyte immune globulin (antithymocyte globulin equine, ATG, ATG equine, LIG) Atgam Pharmacologic class: Immunoglobulin Therapeutic class: Immunosuppressant , BEA Systems Inc., Digitas, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Interwoven in·ter·weave v. in·ter·wove , in·ter·wo·ven , inter·weav·ing, inter·weaves v.tr. 1. To weave together. 2. To blend together; intermix. v.intr. , Navisite, Oracle, Sun iPlanet, Sun Microsystems and Vignette. For more information contact 617/665-9200 (US) or visit http://www.netgenesis.com. For additional information about NetGenesis' Web analytic solutions, or to schedule a time to talk with Dr. David Reiner or another member of the NetGenesis executive management team regarding the "Spotlight on ROI" Webinar, please contact Jessica Walsh at 617/520-9119 or walsh@collaborative.com. |
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