ADVISORY/''How to Market Your Product or Invention'' Seminar Coming to New York August 17, 2002.Business Editors and Retail Writers ADVISORY...for August 17 (Saturday) Arlington, Va.--(BUSINESS WIRE)--Aug. 1, 2002 Electronic Retailing Association Offers Unprecedented Opportunity To Learn From Top Industry Professionals How To Bring Products To Market Ubiquitous products like the George Forman Grill, OxiClean and the Miracle Mop all have one thing in common. They were once just an idea in the mind of a creative inventor and were made successful through the use of direct response television (DRTV DRTV Direct Response Television (media) ). The Electronic Retailing Association (ERA), an international trade association of companies that use the power of electronic retailing to sell direct to consumers, is bringing its New Product Seminar to New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of on Saturday, August 17, 2002. It is part of a national seminar series designed to help inventors bring new products to market and learn about the exciting world of direct response television (DRTV). With sponsorship and help from HSN HSN Home Shopping Network HSN High Speed Network HSN Hereditary Sensory Neuropathy HSN Highly Saturated Nitrile HSN Healthy Schools Network, Inc. HSN Hopping Sequence Number HSN Historical Sample of the Netherlands HSN Haiti Support Network , the network that started the TV shopping industry 25 years ago, inventors and entrepreneurs will have the unprecedented opportunity to present their product or idea to a panel of electronic retailing industry experts and gain valuable feedback about its marketability.
August 17, 2002 in New York, NY
9:00 AM - 5:00 PM
Seminar leader: Tim Hawthorne, hawthorne direct
Ramada LaGuardia, New York, NY
Cost: $25
To register: www.retailing.org/meetings/newprod.html or 1-800-987-6462
The seminar will begin with an information-packed educational module, "How to Market Your Product or Invention" designed to teach participants how to launch a successful new product and the hidden secrets of the DRTV industry. Additionally, each seminar will include an opportunity for inventors to demonstrate their product to a panel of industry experts and gain valuable feedback about its marketability. DRTV expert, Tim Hawthorne of hawthorne direct will host the New York seminar with panelists including Etta McCadden of AmeriNet, Cathy Dawson of HSN and Ron Perlstein of InfoWorx (formerly Concept Media). "We're looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. the next big idea and offering inventors the chance of a lifetime," notes ERA CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Elissa Matulis Myers. Selected products will be invited to participate in the elite ERA New Product Showcase, sponsored by HSN at the ERA's Annual Conference, October 13-15, 2002 in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , DRTV and Radio's biggest trade show of the year. "When bringing a new product to market, understanding how the industry works is a critical factor for success. By pre-qualifying their invention through the ERA's New Product Program, inventors gain entry to a forum offering a bright future for their products and their wallets." "The inventors will walk away from this seminar with one of three things: a knowledge that they have a product that will work for direct response; information on how to alter their product to work; or a trip back to the drawing board," notes Myers. About the Electronic Retailing Association: Founded in 1990, the Electronic Retailing Association (ERA) is a trade association representing the $125 billion electronic retailing industry. It is comprised of more than 450 member companies and subsidiaries worldwide that use the power of electronic retailing to sell direct to consumers via television, radio, Internet, and wireless media. The ERA also hosts several major conferences and exhibitions, the largest of which is held in Las Vegas each October. More information is available at www.retailing.org. About HSN: HSN, a division of USA Interactive (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : USAI USAI United States Army Intelligence USAI United States Association of Immigrants ), celebrates its 25th anniversary this year as the company that originated the television shopping concept in 1977. The idea materialized on a small AM radio station in Florida and has since grown into a global multichannel retailer A multichannel retailer is a company that sells directly to the public via more than one venue. Most multichannel retailers sell through mail order catalogs and "brick & mortar" retail stores. with a thriving TV, catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. and Web business on hsn.com. Now residing on a 1.4 million square foot facility on 53 acres in St. Petersburg, Florida St. Petersburg (often shortened to St. Pete) is a city in Pinellas County, Florida, United States. The city is known as a vacation destination for North American and European vacationers, as well as a politically important battleground in U.S. Presidential politics. and HSN generated worldwide consolidated sales of $1.93 billion in 2001. Attention Editors: Seminar moderator moderator - A person, or small group of people, who manages a moderated mailing list or Usenet newsgroup. Moderators are responsible for determining which email submissions are passed on to the list or newsgroup. , Tim Hawthorne of hawthorne direct is available for interviews and TV/radio appearances. Members of the editorial press may receive complimentary press credentials to attend the seminar. Register online at http://www.retailing.org/communications/pressroom.html or contact Jill Z. McBride at 513-231-5115. |
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