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ADVISORY/`Project EMM' to Change Name to Emmperative.


Business Editors

ADVISORY...for Monday Monday: see week.  (April 2)

NOTE TO EDITORS: Multimedia Assets Available With This Story

Include Logos, Text News Releases

--(BUSINESS WIRE)

Worldwide Magnifi and Procter

Main article: Procter (surname)
Procter is a surname, and may also refer to:
  • Procter & Gamble, consumer products multinational
  • Goodwin Procter, American law firm
 & Gamble (NYSE NYSE

See: New York Stock Exchange
:PG), has announced that "Project EMM (Expanded Memory Manager) Starting with 386-based PCs, an EMM is software that converts extended memory (beyond one megabyte) into EMS memory, the first technique used to increase memory in the PC. ," a leader in enterprise marketing management to be formed as a new business between the two companies, will adopt Emmperative as its official name. The new name captures the company's mission of bringing Enterprise Marketing Management excellence to brandowners across the globe and symbolizes the scale and importance of its service offerings to its customers.

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Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 2, 2001
Words:162
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