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ADVISORY/`Attention Kmart Shoppers!' Get Ready, the BlueLight is Back!


Business Editors & Retail/Consumer Writers

ADVISORY...for Monday (April 2)

NOTE TO EDITORS: Multimedia Assets Available With This Story

Include Logos, Text News Releases

--(BUSINESS WIRE)

On April 2, Kmart announces it is re-launching a new retail initiative representing a significant shift in Kmart's marketing strategy. Martha Stewart <noinclude></noinclude>

Martha Stewart (born Martha Helen Kostyra on August 3, 1941) is an American business magnate, author, editor and homemaking advocate. She is also a former stockbroker and fashion model.
, Jaclyn Smith Jaclyn Smith (born October 26, 1947) is a Golden Globe-nominated American actress. She is best known for the role of Kelly Garrett in the television series Charlie's Angels (1976–1981). , Kathy Ireland Kathy Ireland (born March 20, 1963) is an American supermodel, actress, author, and entrepreneur. Kathy Ireland is a wife, mother, Sunday school teacher and Chief Designer and CEO of Kathy Ireland Worldwide (KIWW), whose mission is “… finding solutions for families,  and WCW's Goldberg will roll in on the red carpet and meet Kmart shoppers, who will be able to record their own renditions of the famous catch phrase, "Attention Kmart Shoppers!" - for a chance to win a $5,000 shopping spree. Afterwards af·ter·ward   also af·ter·wards
adv.
At a later time; subsequently.


afterwards or afterward
Adverb

later [Old English æfterweard]

Adv. 1.
, Kmart will shoot blue lights up 20 miles high into the Manhattan skies from New York's Rockefeller Center Rockefeller Center, complex of buildings in central Manhattan, New York City, between 48th and 51st streets and Fifth Ave. and the Ave. of the Americas (Sixth Ave.). The project was sponsored by John D. Rockefeller, Jr.  -- hosting the world's largest BlueLight Special. Video available later this afternoon.

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COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 2, 2001
Words:195
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