ADVISORY/``The Evolved Entrepreneur'': Entrepreneur Association Holds Its Annual Conference at UCLA Anderson School of Management on Friday, April 30, 2004.

Business Editors/Calendar Editors

ADVISORY...for Friday (April 30)

--(BUSINESS WIRE)

WHAT:   Hosted by the Entrepreneur Association at UCLA Anderson
        School of Management, "The Evolved Entrepreneur" conference is
        a day of education, discussion and networking designed to help
        entrepreneurs build more successful organizations. The theme
        encompasses both past lessons and present needs, and centers
        on preparing business people for the demands of today's unique
        entrepreneurial climate -- one where funding is on the rise,
        but great ideas must be backed by a finely tuned strategy and
        careful planning.

WHO:    Keynote speakers include:

    --  Marc Benioff, chairman and CEO of salesforce.com (morning)

    --  Linda LoRe, president and CEO of Frederick's of Hollywood
        (afternoon)

        Panel sessions and workshops include:

    --  Innovation

    --  Residential Real Estate Development: Land, Home and
        Multi-Family

    --  How to Succeed as a Woman Entrepreneur

    --  Sales Strategies: Capturing the "Evolved" Customer

    --  Business in Asia

    --  Biotech in the 21st Century: Who is Funding the Medicines of
        Tomorrow?

    --  Starting and Running a Socially Responsible Business

    --  Digital Convergence and the Impact on Technology and
        Entertainment

    --  Negotiation Skills / Management Skills / Presentation Skills

    --  Think Small, Do Big: The Rise of Nanotechnology

    --  Venture Financing

    --  Show Me the Money: How to Start Your Own Financial Services
        Firm

    --  Retail: What You Need to Know to Grow your Business

        Speakers at various sessions include executives and experts
        from organizations such as First Nano, Morgan Stanley, Wood
        Ranch Grill, Rustic Canyon Ventures, Quantum Insight,
        California NanoSystems Institute, Labrador Capital, American
        Apparel, UCLA, THQ, Neurocrine Biosciences, Boingo Wireless,
        Yahoo! Launch, Q's and Barney's Beanery, Enfish Technology,
        Barrington Associates, Environment Now, FocalPoint Partners
        and VenCap International.

WHEN:   Friday, April 30, 2004; Registration: 7:30 a.m.; Program:
        8:30 a.m.- 4:30 p.m.; Networking Reception: 4:30-6:30 p.m.

WHERE:  Korn Convocation Hall, UCLA Anderson School of Management

CONTACT:

        Members of the media can register for the conference by
        contacting UCLA Anderson School's media relations office at
        310-825-9983 or [e-mail]. Members
        of the public can register for the conference at the
        Entrepreneur Association website at:
        http://www.uclamba.com/eac/index.htm