ADVISORY/``Surviving'' the Upturn -- How to Succeed in a Recovering Market, Presented by eSilicon.

News Editors/Assignment Desks

ADVISORY...for Monday (May 10)

--(BUSINESS WIRE)

eSilicon

    Who: eSilicon (www.eSilicon.com)

    What: Industry panel discussion on how semiconductor companies can
        thrive and succeed as the market improves, creating supply
        constraints

    When: Monday, May 10, 2004
          5:00 - 6:00 cocktail reception
          6:00 - 7:30 panel discussion

    Where: Garden Court Hotel
           520 Cowper Street
           Palo Alto, Calif. 94301
           http://www.gardencourt.com/directions.htm

    Details: The semiconductor industry is beginning to experience an
        upturn and the business climate is rapidly changing. Supply
        chain constraints mean that companies may not be able to
        fulfill new shipment requests, resulting in the potential for
        lost business. To keep from being victimized by success,
        strategies must be put in place to ensure appropriate supply
        to support demand. Items to consider include the timely
        introduction of new products, forecast accuracy, management of
        inventory and methods to create buffer stock.

        Join executives from various parts of the semiconductor supply
        chain as they debate and discuss how to succeed in an "up
        market" and examine strategies for success in this new
        marketplace.

        Keynote Address and Moderator:
        Bryan Lewis, Research Vice President & Chief Analyst, Gartner
        Research

        Panelists:
        Eelco Bergman, Senior Vice President of Marketing,
        Amkor Technology
        Jack Harding, Chairman, President & CEO, eSilicon Corporation
        Ed Ross, President, TSMC North America
        Ronnie Vasishta, Vice President Technology Marketing &
        CoreWare Engineering, LSI Logic Corporation
        Mobashar Yazdani, ASIC Program Manager, ASIC/ASSP Technology
        Center, Electronic Systems Technology Center, HP

    Registration: http://www.eSilicon.com/upturn
                  No Charge, Seating is Limited