ADVISORY/``State of the Marketing Industry 2002'' Program Features Direct Marketing Association National President.Business & Calendar Editors ADVISORY...for Tuesday (Oct. 29) BOCA RATON Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , Fla.--(BUSINESS WIRE)--Oct. 24, 2002 The Florida Direct Marketing Association will host a luncheon featuring DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. H. Robert Wientzen as the guest speaker on Tuesday, October 29th, from 11:30 to 1:30 p.m. at the Fort Lauderdale Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. Hilton on Griffin Road. The meeting is open to the public. Mr. Wientzen will present a "big picture" report on how the economy, technology and politics are affecting the way marketers do business. Bob will point to the hot trends and leading opportunities - as well as the hefty challenges - that marketers face as our industry speeds into the customer-centric, multi-channel Digital Era. The program will be held at the Fort Lauderdale Hilton on Griffin Road immediately east of I-95 in Dania. Registration is open to the public. Advance registration is $28 for members and $38 for non-members. Fees are $5.00 higher for on-site registration. Full program details: Tuesday, October 29th 11:30 Reception 12:00 - 1:30 Lunch and Program Fort Lauderdale Airport Hilton Griffin Road just east of I-95 in Dania COST: Members: $28.00 Non-Members: $38.00 $5.00 Extra at the Door Cash, check, Visa, Mastercard, American Express. Full information is available online at http://www.fdma.org/meetingform.asp or call the FDMA office at 561-279-8585. About the Speaker H. Robert Wientzen, a marketing veteran with over 30 years of experience, was appointed President & CEO of the Direct Marketing Association (http://www.the-dma.org) in October 1996. Prior to his DMA appointment, he served as CEO/Chairman of Advanced Promotion Technologies. Before that, he enjoyed a 27-year career at the marketing giant Procter & Gamble, where he pioneered P&G's direct marketing efforts and helped develop what is regarded as the world's largest consumer database. A photo is available at: http://www.fdma.org/oct/hrw2.gif About the Direct Marketing Association Founded in 1917, The DMA is the leading and largest trade association for businesses interested in interactive and database marketing, with nearly 5,000 member companies - for-profit as well as nonprofit organizations Nonprofit Organization An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well. Notes: Examples of non-profit organizations are charities, hospitals and schools. - from the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and 53 other nations. Reflecting the growing impact of the World Wide Web on the direct marketing industry, The DMA acquired the Association for Interactive Marketing (AIM) in 1998 and the Internet Alliance (Internet Alliance, Washington, DC, www.internetalliance.org) A membership association dedicated to promoting the Internet as the global marketplace for the 21st century. Its goal is to provide a consistent message to state and federal government that enables the Internet to benefit the (IA) in 1999. In 2001, direct marketing sales in the U.S. were an estimated US$1.86 trillion. About the Florida Direct Marketing Association The Florida Direct Marketing Association is a national chapter of the Direct Marketing Association headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . The purpose of FDMA is to steadily increase awareness in the Marketing community of the value and importance of Direct Response/Direct Marketing/Electronic Marketing, improve the skills of our members, furnish a means of legitimate idea and experience exchange, and assure maximum public confidence in all Direct Response/Direct Marketing endeavors by strict adherence to our Code of Ethics Code of Ethics can refer to:
|
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion