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ADVISORY/``How Swede IT Is'': Europe's Leading IT Nation Collaborates With California IT Wizards in Exclusive Networking Forum.


Business Editors & High-Tech Writers

ADVISORY...for Tuesday (Sept. 19)

--(BUSINESS WIRE)

Chief executive officers of seven leading Swedish information- technology (IT) companies and regional directors of Swedish business development will be in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  Sept. 15-19 for "How Swede swede: see turnip.  IT Is" -- a five-day program featuring workshops and meetings where the Swedish companies This is a list of Swedish companies: Companies
  • A&E design
  • Asea Brown Boveri (Swedish-Swiss)
  • Alfa Laval
  • Akzo Nobel (Swedish-Dutch)
  • Arla Foods (Swedish-Danish)
  • Arla Plast
  • Autoliv
  • ASSA ABLOY
  • AstraZeneca (Swedish-British)
 interact with the hot California IT and multimedia world, including dynamic "new-economy" companies and organizations like EC2 and UCLA UCLA University of California at Los Angeles
UCLA University Center for Learning Assistance (Illinois State University)
UCLA University of Carrollton, TX and Lower Addison, TX
 Anderson School Anderson School may refer to:
  • UCLA Anderson School of Management, a professional business school in Los Angeles
  • The Anderson School, a K-8 public school for intellectually gifted, New York City
 of Business.

"How Swede IT Is" provides a unique Swedish-American platform to facilitate growth and expansion of California companies -- as well as joint ventures with European partners -- especially within the IT sector. "How Swede IT Is" is timely, since the European Union European Union (EU), name given since the ratification (Nov., 1993) of the Treaty of European Union, or Maastricht Treaty, to the

European Community
 (EU 15) is both California's largest investor and its largest export market, and since Sweden assumes the presidency of the European Union in January 2001.

"How Swede IT Is" is arranged by larta, the technology alliance for Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, ; the Swedish Office of Science and Technology; and the Consulate General of Sweden in Los Angeles, along with the directors of business development in Boden and Lulea on the Arctic Circle in Sweden. The purpose is to forge new business and technical relationships between companies and development groups in the two regions in information technology and new media.

The grand finale of "How Swede IT Is" is an exclusive networking forum where the participating Swedish companies will make high-quality presentations to potential U.S. strategic business partners, investors, customers, media and IT analysts -- a great opportunity to meet the next generation of high fliers from Sweden.

larta, co-presenter of the forum, has trained and mentored all the presenters in specially designed entrepreneur workshops in Sweden and Los Angeles.

WHEN:    Tuesday, Sept. 19
         Presentations start at 2 p.m., followed by a reception at
         5-7 p.m.

WHERE:   The Fairmont Miramar Hotel
         101 Wilshire Blvd.
         Santa Monica

NOTE:    According to the 2000 IDC/World Times Information Society
         Index, released in February 2000 by the U.S.-based
         International Data Corp. (IDC), Sweden is the world's leading
         nation in IT and Internet adoption (the United States is
         No. 2).
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 18, 2000
Words:351
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