ADVISORY/"Successfully Creating, Positioning & Acquiring The Online Brokerage Company " Strategies For Attracting & Retaining The Self Directed Investor In This Growing Trillion Dollar Marketplace - November 18 & 19, 1998 Marriott Financial Center - New York City.

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Conference Focus: The on-line brokerage is fast becoming the most exciting member of the Global Village. With discount brokers like Charles Schwab boasting 1.63 million active new accounts, what will that number be by the year 2000-and what percentage of this growing marketshare could other entrants expect? This conference will detail: 1) What it really takes to create the successful on-line brokerage. 2) How to acquire and keep this new breed of customer. 3) How to value, buy and develop an existing on-line company. 4) How to position your company for greater visibility and profitability. 5) How to develop world-class customer service and value..., and much more. The program will also detail the pros and cons of full service vs. on-line, how to develop international and domestic affinity relationships for great penetration, how to create successful branding and advertising strategies and other innovations that will attract and retain the self-directed investor.

Distinguished industry speakers include: Dr. Jason Glazier, President, D.E. Shaw & Company; Joseph Rosen, Managing Director, Enterprise Technology Corporation; Mitch Meisler, Senior VP & Director of Marketing; Dennis Marino, Chairman, National Discount Brokers; Scott Abbey, Chief Information Officer, PaineWebber; Paul Pluschkell, VP-Global Solutions, IXNet; David N. Mc Graw, President & CEO, digiTRADE; Peter Seed, Sure Trade; Mary Revell, Associate General Counsel, NASD Regulation Inc.; Terry Ransford, Vice President - Trading and Product Development, First Chicago-Banc One; Alex Stein, Gomez Advisors; Michael Anderson, President & CEO, Ameritrade; Susan Williams Defife, CEO, Women's Connection On-line; Milton Berlinsky, Partner, Goldman Sachs, Co.; Stephen Killen, Senior Vice President, Fidelity; among others