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ADVISORY/Vice President of Yahoo! Business Services to Discuss Internet Broadcasting and Communications At Dallas/IABC September Luncheon.

News/Assignment Editors

ADVISORY...for Tuesday (Sept. 12)

DALLAS--(BUSINESS WIRE)--Sept. 5, 2000

Stan Woodward, Vice President of business services with Yahoo!, will discuss how Internet broadcasting can enhance communications and market share for an organization at the Sept. 12 International Association of Business Communicators (Dallas/IABC) luncheon.

To provide broad insight into the Internet and Webcasting, Woodward will focus his discussion on a number of broad topics, including:
-- current effective and non-effective uses of Webcasting

-- trends towards the global use of Webcasting

-- case studies that demonstrate successful use of the Webcasting platform
combined with online/offline marketing and public relations;

-- future trends with broadband consumer and business use

-- a review of metrics to gauge success for Webcasting

-- internal communication opportunities using the Corporate Yahoo! intranet
portal.


"The Global business audience is ready for Webcasting," said Woodward. "Companies that exploit and leverage Webcasting stand to gain an immediate mind and market share advantage by implementing now."

"The business communicator is at the center of all of this action as they are the driving force for disseminating information", said Woodward. "Frequent and effective use of audio and video Webcasting tools by the business communicator creates an experience for consumers, clients, and business partners that they not only expect but welcome."

Scott H. Cytron, ABC, president of Dallas/IABC, said, "Online communications as part of a company's or organization's mission is a vital part of today's business marketplace."

"These tasks comprise a specialty for a great number of our members," Cytron said. "Mr. Woodward is an ideal speaker for our group because he will emphasize the increasing role communicators have in ensuring technology and the communications function are truly integrated."

Yahoo!(R) Broadcast is the leading provider of Internet broadcasting solutions and supporting tools for businesses and content providers to deliver corporate communication messages via audio and video streaming. Applications include product launches, press conferences, e-learning, seminars, keynote addresses, annual shareholder meetings, quarterly earnings calls, and corporate TV channels. Customers include Amway, BP Amoco, DaimlerChrysler, Ford Motor Company, General Motors, Intel, Lucent Technologies, Microsoft, Motorola, Sony music, Sprint, Swatch, Texas Instruments, Texaco and Victoria's Secret.

Woodward joined Broadcast.com in November 1997 and under his leadership, annual revenue from business-to-business broadcasting services increased 161 percent and accounted for 70 percent of the company's total revenue in 1998. Woodward then managed the team's major sales growth through the company's IPO in July 1998 and subsequent acquisition by Yahoo! in July 1999. He has held prominent positions with organizations specializing in Internet and Intranet services, including Ascend Communications, Inc., Connectware, ADC/Fibermux and National Semiconductor.

The Dallas/IABC luncheon will be held at 11:30 a.m. at the Crowne Plaza North Dallas/Addison at 14315 Midway Road in the Oaks room. Advance tickets are $25 for IABC members and $30 for non-members. Tickets at the door are $30 for members and $35 for non-members. To register, call 972-949-4123 or e-mail Suzanne Stemme at suzanne.stemme@pobox.com. Registrations should be made by 5:00 p.m., Tuesday, Sept. 5. For more information see www.dallasiabc.com

The International Association of Business Communicators is the premier association for professionals practicing corporate communication, employee/internal communication, marketing communication, public relations, and other related communication disciplines along with entrepreneurs representing companies large and small. The association's Dallas chapter, Dallas/IABC, assists communicators locally who are interested in expanding their knowledge base and in improving the effectiveness of organizations through strategic communication. Dallas/IABC is one of 100 chapters and other members in 58 countries.

Yahoo!, Corporate Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.
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Publication:Business Wire
Date:Sep 5, 2000
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