ADVISORY/NerveWire Leads Four Interactive Sessions at The Strategic Management 2000 Conference.

Business/Technology Editors

ADVISORY...for Feb. 16

--(BUSINESS WIRE)

...In Association with The Conference Board, NerveWire Executives

Provide Insight on How to Build Successful E-business Strategies on

February 16, 2000 in Marina Del Rey...

WHAT: In association with The Conference Board, The Strategic
     Management 2000 Conference: Strategy in an E-business World: Same
     Questions, Different Answers, will explore how new technologies
     and powerful global forces are transforming business-to-business,
     business-to-consumer, supplier and internal interactions, as well
     as redefining many products and services and how they are
     produced, distributed, and delivered.

WHO: NerveWire's experienced senior level executives will be available
     to discuss business models for the Digital Age, e-business
     strategies for business-to-business financial services, launching
     and operating e-business as part of a company or a new startup,
     the Internet's impact on Global 2000 and new startup
     organizations and the use of smart devices.

WHY ATTEND: If you are a senior level executive that supports or has
     top-line, bottom-line, or competitive positioning
     responsibilities in any business, this conference will provide
     you with information to do business more effectively in the
     Digital Age and create value, profits and growth for your
     organization.

WHEN: February 16, 2000

WHERE: The Ritz Carlton, Marina Del Rey, CA

Each session's details follow:

Session D1

Topic: New Perspectives on Channel Strategy for Manufacturers

When: February 16, 1:45 - 3:15 p.m.

Who: Michael Leeman, principal, NerveWire
     Jan Reyers, director of marketing, 3M Abrasives Systems Division

Perhaps no aspect of business strategy is being impacted by e-business as dramatically as distribution. This is particularly true for manufacturing companies that have had long-standing relationships and interdependencies with their channel partners. New, virtual intermediaries are leveraging the power of technology to create business models that are causing these manufacturers to reconsider their assumptions about distribution. Mike Leeman and Jan Reyers will lead an interactive session designed to examine new channel strategies for manufacturers.

Session D2

Topic: Application Support Services and the Web

When:    February 16, 1:45 - 3:15 p.m.

Who: David Mason, senior vice president of Digital Strategy
     Consulting, NerveWire
     Ellen Kitzis, Ph.D., vice president, Compaq Computer Corporation

The emergence of the enabling information technologies makes it possible to create seamless alliances and partnerships all along the value chain. Services that support applications as diverse as supply chain management, e-commerce, knowledge management, and customer relationship management will become common. In an interactive session, Dave Mason and Ellen Kitzis will examine the impact of the Web on markets for support application services.

Session E1

Topic: Products to Services: The Power of Smart, Networked Devices

When: February 16, 3:30 - 5:00 p.m.

Who:  Christopher Serjak, principal, NerveWire
      Jerry Cunningham, business manager, Hewlett-Packard Company

E-business is a lot more than selling things on the Web. With so much attention on e-commerce, it's easy for manufacturers to overlook the potential for connected, smart products. These product platforms automatically generate and transmit detailed performance data from real user environments, turning hardware into &uot;information utilities&uot; that have lasting value to both buyers and sellers. They not only enhance existing support, such as just-in-time supply replenishment and preventive maintenance, but they also can provide new, process monitoring services. In addition, they allow the original manufacturer to maintain a relationship with the end user, regardless of how the product was originally acquired. Chris Serjak and Jerry Cunningham will lead this interactive session and examine the strategic implications of building smart products and for networked product &uot;information utilities.&uot;

Session E2

Topic: E-business Strategies for Business-to-Business Financial
     Services

When: February 16, 3:30 - 5:00 p.m.

Who:  David Mason, senior vice president, NerveWire
      Stephen Dill, vice president, Interactive Marketing, State
      Street Bank

The evolution of consumer e-business strategies by financial service organizations is generally very visible. Less obvious is the business-to-business e-commerce strategy. State Street Bank provides services to other financial institutions, operating back office systems for some $4.5 trillion in mutual funds, pension funds, and other financial products. State Street's services have effectively lowered the barriers to entry for new money management firms. In an interactive session, Dave Mason and Steve Dill will discuss how State Street Bank uses the Web to support and enhance global customer relationships and competitive position.

About NerveWire, Inc.

NerveWire, Inc. is a business-to-business (B2B) Internet professional services firm that rapidly deploys iterative digital strategy and e-business technology solutions to help Global 2000 organizations and Internet startups win in the third wave of the Internet. Through its Impact Pricing Model, NerveWire will share the long-term business risk with the B2B e-commerce leaders in the high tech, financial services and pharmaceutical / chemical industries.

Currently based in Needham, MA, NerveWire (www.nervewire.com) is venture capital backed by Thoma Cressey Equity Partners (TC|EP), a leading private equity investment firm. TC|EP (www.tc.nu) has committed $60 million to fund the company's growth strategy.

For a copy of any of these presentations or additional information about NerveWire please contact: Dawn Richiell, Marketing Associate, NerveWire, Inc. 781-455-1111 ext. 279 (phone) or [e-mail] (email)