ADVISORY/First National Policy Summit for Low Carb Diet & Industry.

Business Editors

ADVISORY...for Thursday (May 6)

--(BUSINESS WIRE)

           LowCarbiz and Penton Media are pleased to present

               LowCarbiz Summit: Policy & Best Practices
  Highlighting key policy and regulatory issues surrounding low carb
                                 diets

Where:              Washington DC
When:               May 6th and 7th, 2004
Location:           Marriott Wardman Park Hotel
                    2660 Woodley Road, NW

Who:                Low-Carb Industry Leaders, Physicians/Scientists,
                    Regulators, Retailers, Consumer Groups and
                    Lobbyists

The HOT topic of the Summit will be policy and regulatory issues now
pending before the FDA and other agencies, include debate on the
definition of "low carb."

This is the FIRST MAJOR POLICY EVENT in the industry FOR the industry.

                     Topics on the agenda include:
                     -----------------------------
                     The definition of 'Low Carb'
              The latest developments in medical research
                Accurate labeling of low-carb products
                      The validity of 'net carbs'
                      Consumer habits & attitudes
           Low Carb and the fight against childhood obesity

Expert speakers include:

    --  Congressman Ron Paul, M.D. (Texas)

    --  Stuart L. Trager, M.D., Chairperson, Atkins Physicians Council

    --  Mary Engle, Acting Director, Div. Of Advertising Practices,
        Bureau of Consumer Protection, Federal Trade Commission

    --  Gerry Sikorski, former Congressman (Minnesota)

    --  Eric Westman, M.D., Duke University Medical Center

    --  Arne Bey, Chief Executive, Keto Foods

    --  Dr. Fred Pescatore, author, The Hamptons Diet

Major sponsors include: Blimpie International Inc., Keto Foods,
Carbolite Foods, LowCarb Energy and Low Carb Success.

For more information:  www.lowcarbsummit.com

For interviews (and to register to attend the summit):
               Kelly Frost, Booth Media Group, Inc., 760-929-1111
               [e-mail]
               Peg Booth at the summit, May 5-7 ONLY, 619-980-3552