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ADVISORY/Blue Martini Software Inaugural User Conference BluePrint 2000 Promises to be Outstanding Venue for Users and Partners.



Business/High Tech/Retail Editors and Assignment Desks

ADVISORY...for Sunday (April 30)

SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--April 24, 2000

Leader in Enterprise-scale e-Business Applications Launches

World-Class Event Next Week in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  

WHO: Blue Martini Software Blue Martini Software (Blue Martini Software, Inc.) was a privately held software manufacturer and professional services provider based in San Mateo, California that sells and supports an eponymous e-commerce enterprise application that supports sales online, by phone, and at the , provider of e-business applications that

build brand through direct interaction with customers across

touchpoints.

WHAT: Announces their first user conference welcoming Blue Martini

customers and partners.

WHEN: Sunday, April 30, 2000

Wednesday, May 3, 2000

WHERE: The "W" Hotel, San Francisco, Calif.

DETAILS: Designed specifically for Blue Martini Software users and

partners, BluePrint blueprint, white-on-blue photographic print, commonly of a working drawing used during building or manufacturing. The plan is first drawn to scale on a special paper or tracing cloth through which light can penetrate.  2000 will host a variety of "breakout"

sessions designed for different audiences. Led by experts,

attendees will learn more about preparing merchandise for the

Web, content-driven merchandising merchandising

Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product.
, micromarketing, best

practices in multi-channel retailing and how to optimize optimize - optimisation  the

user experience.

Additional information about BluePrint 2000 can be accessed at

http://www.bluemartini.com. A limited number of press passes

are available for this event. To register for a press pass,

please contact Jeanne Achille of The Devon Group,

(732) 212-1101, ext. 11 or e-mail jeanne@devonpr.com.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 24, 2000
Words:178
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