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ADVERTISING HALL OF FAME PICKS TWO EDUCATORS AND PUBLIC SERVICE TRAILBLAZER AS NEWEST MEMBERS

ADVERTISING HALL OF FAME PICKS TWO EDUCATORS AND PUBLIC SERVICE
 TRAILBLAZER AS NEWEST MEMBERS
 WASHINGTON, Dec. 13 /PRNewswire/ -- The U.S. advertising industry today singled-out its two most noted educators and prolific volunteer by election into the Advertising Hall of Fame.
 The ad industry has honored Neil H. Borden, former Harvard Business School professor of advertising and author of the classics "Economic Effects of Advertising" and "Problems in Advertising"; Richard C. Christian, associate dean and professor of advertising, Northwestern University Medill School of Journalism; and Theodore S. Repplier, first president of The Advertising Council.
 The elections took place during a closed-door meeting of the prestigious Advertising Hall of Fame Council of Judges, chaired by William Weithas, vice chairman of the Interpublic Group of Companies, and including 13 members of the Hall of Fame. Thirty-seven nominations were considered, resulting from a nationwide search for candidates this fall. Borden, Christian and Repplier will join the 115 previously-elected members of the Advertising Hall of Fame during a formal luncheon induction ceremony March 31 in New York City.
 Commenting on the electees, council of judges chairman Weithas said, "I am delighted that the Hall of Fame ballot system has put forth two men who've had such a tremendous impact on the advertising process in academia. Neil Borden is considered the 'dean of marketing' at the Harvard Business School. And in my opinion, Dick Christian has built the Medill School of Journalism into the premier institution it is today. Ted Repplier is a man that I've admired for many, many years. He was a vital cog during the war years directing the War Advertising Council and producing so many great slogans that captured America's attention like, 'Loose lips sink ships.' As first president of the Advertising Council, he built that organization into a tremendous force that serves our public needs."
 Electees to the Advertising Hall of Fame must fulfill a strict criteria that requires completion of their primary business careers, distinction in those careers, contributions to the betterment of advertising, and improvement of the welfare of the community at large.
 The Advertising Hall of Fame Council of Judges is chosen annually by the president of the American Advertising Federation and the chairman of the Council of Judges. Representing a cross section of the multi-disciplined advertising business (advertisers, advertising agencies and media), each judge is chosen for his or her wisdom, impartiality and knowledge of the history and personnel of the advertising industry.
 The American Advertising Federation, the nationwide association that represents all aspects and disciplines of the advertising industry, administers the Advertising Hall of Fame on behalf of and as a service to the advertising industry.
 The American Advertising Federation is the only national advertising association encompassing and representing all aspects and disciplines of the advertising industry. Headquartered in Washington, the AAF serves its 52,000 members by representing their views and concerns on public issues affecting advertising. AAF also serves to promote a better understanding of advertising among the public, in government and in education.
 -0- 12/13/91
 /NOTE: Full lists of the members of the Advertising Hall of Fame and the Council of Judges are available by calling the contact below./
 /CONTACT: Julie Dolan of American Advertising Federation, 202-898-0089/ CO: American Advertising Federation ST: District of Columbia IN: ADV SU:


MK-MH -- DC013 -- 2482 12/13/91 15:54 EST
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Date:Dec 13, 1991
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