ADVERTISING FIRM BEGINS OWN 'FREE THE VALLEY' CAMPAIGN.Byline: Brent Hopkins Staff Writer SHERMAN OAKS - Secessionists looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a rallying flag can now turn to ADS Creative. Combining its marketing talents with its politics, the advertising and graphic design firm plans on unleashing a pro-secession campaign under the banner ``Free the Valley.'' Products are already available through the drive's eponymous Web site, from $5 stickers to $25 ``movements'' offering T-shirts, stickers and posters, all with the slogan emblazoned in striking white-on-black type. ``One of the things that's missing from political action is the tricks companies use to get people excited about things,'' said Eric Singley, the firm's art director. ``We tried to offer our service to the little organizations that are spearheading the campaign, but we couldn't really get anywhere. We decided to try this on our own.'' ADS' normal creative fare runs more to the business world, with clients such as Courtyard by Marriott Courtyard by Marriott is a brand of hotels owned by Marriott International. They have over 2,800 hotels worldwide, as of June 2007. Courtyard by Marriott is designed for business travelers. and Maria's Italian Kitchen. But, Singley said, employees' strong views on secession led to the campaign's creation. ``Cities grow and grow, and L.A. has reached its limit,'' he said. ``It keeps creeping, and it seems like the larger it gets, the more trouble you have with lack of representation.'' Singley admits to not being a Val himself - he still calls Westwood home - but plans on moving soon. If the advertising campaign succeeds in its initial stages, he hopes to expand it to include postcards featuring Valley hot spots hot spots acute moist dermatitis. . In the interest of maintaining a charitable side to the fund-raising, a portion of proceeds will go to the Max Reitzin Memorial Foundation for Disabled Children as well as charities affected by the secession movement. Future add-ons are key for the campaign to catch on, said Hal Kassarjian, professor of marketing at California State University, Northridge CSUN offers a variety of programs leading to bachelor's degrees in 61 fields and master's degrees in 42 fields. The university has over 150,000 alumni. It's also home to a summer musical theater/theater program known as TADW (TeenAge Drama Workshop) that leads teenagers through an . ``If you can pull it off, it's terribly successful, like the Taco Bell Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is a Mexican-style quick service restaurant chain based in Irvine, California, United States. The restaurant has locations primarily in the United States and Canada, but also operates outlets in several other markets. Chihuahua,'' he said. ``But generally, people won't pay for a political issue like this. I could see someone buying a shirt or button where the money goes right to a political campaign, but here, to buy from a company that's making a profit, I don't know Don't know (DK, DKed) "Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party. .'' CAPTION(S): photo Photo: Overlooking the San Fernando Valley San Fernando Valley Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills. , a model shows off ADS Creative's new ``Free the Valley'' T-shirt, designed to support the Valley secession from the city of Los Angeles
John Lazar/Staff Photographer |
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