ADVERTISING AGENCIES.Ranked by 2000 Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. County billings Billings, city (1990 pop. 81,151), seat of Yellowstone co., S Mont., on the Yellowstone River, in a valley surrounded by seven mountain ranges; inc. as a city 1885. THE PACESETTER TBWA TBWA Tampa Bay WorkForce Alliance (Florida) TBWA The Big What Adventure TBWA Texas Bottled Water Association TBWA Tampa Bay Water Authority (Florida) TBWA Tiny Bubbles With Attitude CHIAT/DAY CALIFORNIA California (kăl'ĭfôr`nyə), most populous state in the United States, located in the Far West; bordered by Oregon (N), Nevada and, across the Colorado River, Arizona (E), Mexico (S), and the Pacific Ocean (W). powerhouse A fourth-generation language from Cognos that was introduced in the late 1970s for midrange computers. It supports both character-oriented, terminal-based applications as well as Windows clients. Applications developed under PowerHouse can be imported into Cognos' Axiant client/server environment. TBWA Chat/Day Inc. once again finished ahead of the pack in annual L.A. billing totals, which were half again more than its closest competitor. While the Los Angeles office of Chiat/Day billed in excess of $1.2 billion, that was an 11 percent drop from its $1.4 billion billings in 1999. The reason for the decline is simple. Last year the advertising agency lost one of its biggest accounts: Taco Bell Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is a Mexican-style quick service restaurant chain based in Irvine, California, United States. The restaurant has locations primarily in the United States and Canada, but also operates outlets in several other markets. . Chit/Day was responsible for creating that little chihuahua Chihuahua, state, Mexico Chihuahua (chēwä`wä), state (1990 pop. 2,441,873), 94,831 sq mi (245,612 sq km), N Mexico, on the border of N.Mex. and Texas. The city of Chihuahua is the capital. that seemed to be everywhere muttering mut·ter v. mut·tered, mut·ter·ing, mut·ters v.intr. 1. To speak indistinctly in low tones. 2. To complain or grumble morosely. v.tr. : "Yo quiero Taco Bell." But last year, the fast food chain switched ad agencies, taking its $200 million account to FCB See DOS FCB. (operating system) FCB - file control block. Worldwide. However, Chiat/Day last year did win more than $140 million in new accounts, including a $90 million account with XM Satellite Radio and a $50 million account with EarthLink EarthLink (NASDAQ: ELNK), is an Internet service provider headquartered in Atlanta, Georgia, USA. Business EarthLink provides a variety of Internet connection types, including dial-up, DSL, satellite, and cable. . In addition, the ad agency last year resurrected the return of the Energizer Bunny The Energizer Bunny is the marketing icon and mascot of Energizer batteries. It is a pink rabbit that beats a bass drum and wears sunglasses and blue sandals and has been appearing in television commercials since 1989. "Parody parody, mocking imitation in verse or prose of a literary work. The following poem by Robert Southey was parodied by Lewis Carroll: " campaign that just keeps going and going. EXECUTIVE SUMMARY ADVERTISING agencies in Los Angeles started the millennium millennium [Lat.,=1,000 years], the period of 1,000 years in which, according to some schools of Christian eschatology, Christ will reign again gloriously on earth. Belief in the millennium, based on Rev. 20, has recurred in Christianity since the earliest times. n an auspicious aus·pi·cious adj. 1. Attended by favorable circumstances; propitious: an auspicious time to ask for a raise in salary. See Synonyms at favorable. 2. Marked by success; prosperous. note, with most agencies reporting higher billings than the previous year. In 2000, the top 25 firms reported $6.6 billion in L.A. County billings, a 16 percent increase from 1999. Growth in clients' advertising expenditures and larger campaigns by automobile automobile, self-propelled vehicle used for travel on land. The term is commonly applied to a four-wheeled vehicle designed to carry two to six passengers and a limited amount of cargo, as contrasted with a truck, which is designed primarily for the transportation of manufacturers and dealers were primary reasons for the growth, industry observers said. Los Angeles-based TBWA Chiat/Day again tops the list of L.A.'s largest ad agencies, with local 2000 billings of $1.2 billion. Second on the list is DDB Worldwide  The of this article or section may be compromised by "weasel words".You can help Wikipedia by removing weasel words. Communications Group, with $864.9 million, up 32 percent from 1999. Both agencies are owned by Omnicom Group
The Omnicom Group (NYSE: OMC) is the world's largest advertising agency holding company in terms of revenue (and one of the big six Inc., which also owns No. 15 Russ n. sing. & 1. A Russian, or the Russians. 2. The language of the Russians. a. 1. Of or pertaining to the Russians. Reid Co. Meanwhile, L.A.'s biggest independent agency, Rubin Ru´bin n. 1. A ruby. Postaer and Associates, reported $826.2 million in local 2000 billings, dropping the firm from No. 2 on last year's list to No. 3 this year. Because of its sizable siz·a·ble also size·a·ble adj. Of considerable size; fairly large. siz  a·ble·ness n. billings,
Rubin Postaer has been eyed as a takeover target Takeover targetA company that is the object of a takeover attempt, friendly or hostile. takeover target See target company. , but the 15-year-old firm remains fiercely fierce adj. fierc·er, fierc·est 1. Having a savage and violent nature; ferocious. See Synonyms at cruel. 2. Extremely severe or violent; terrible: independent.
Rank Agency (Ranking in 2000) 2000 Gross Billings
* name (millions)
* address * L.A. County
* national
1 TBWA Chiat/Day (1) $1,250.0
5353 Grosvenor Blvd. $1,877.4
Los Angeles 90066
2 DDB Worldwide Communications Inc. (3) 864.9
11601 Wilshire Blvd. WND
Los Angeles 90025
3 Rubin Postaer and Associates (2) 862.2
1333 Second St. same
Santa Monica 90401
4 Saatchi & Saatchi Los Angeles (4) 510
3501 Sepulveda Blvd. 2,755.8
Torrance 90505
5 Dailey & Associates (6) 472.3
8687 Melrose Ave. same
West Hollywood 90069
6 McCann-Erickson 449
6300 Wilshire Blvd., Suite 2100 5,520.0
Los Angeles 90048
7 Team One Advertising (7) 364
1960 E. Grand Ave., Suite 700 same
El Segundo 90245
8 Suissa Miller (5) 324
11601 Wilshire Blvd. same
Los Angeles 90025
9 DavisElen Advertising (8) 223.4
865 S. Figueroa, Suite 1200 same
Los Angeles 90017
10 Campbell-Ewald (10) 149.6
11444 W. Olympic Blvd., 11th Floor 1,936.3
Los Angeles 90064
11 Grey Worldwide Los Angeles (11) 123
6100 Wilshire Blvd. 4,300.0
Los Angeles 90048
12 Mendelsohn/Zien Advertising (13) 123
11111 Santa Monica Blvd., 21st Floor same
Los Angeles 90025
13 D'Arcy 115
6500 Wilshire Blvd., Suite 1000 3,270.0
Los Angeles 90048
14 Kovel/Fuller (19) 115
9925 W. Jefferson Blvd. same
Culver City 90232
15 Russ Reid Co. (15) 102.3
Two N. Lake Ave., Suite 600 112.9
Pasadena 91101
Rank Billings Breakdown L.A. County
* print/broadcast * gross income
* outdoor/direct mail (millions)
* production/Internet/other * workforce
1 15/70 WND
5/0 583
10/0/0
2 14/61 WND
3.0/1.0 186
4/4/13
3 8/76 87.1
1/2 380
11/2/0
4 13.5/83.2 49
1.6/1.6 267
0/5/0
5 16/41 57.9
2/0 289
34/0/7
6 23/67 38
4/1 204
5/0/0
7 20/65 42
5/5 211
0/1/0
8 26/51 WND
1/3 134
9/10/0
9 8/68 20.4
8/0 156
14/0/2
10 25/48 WND
2/4 45
7/10/4
11 14/62 WND
6/1 155
16/1/0
12 16/71 WND
6/1 48
4/2/0
13 37/39 WND
6/0 90
5/0/10
14 11/63 WND
9/5 49
6/6/0
15 3/12 15.4
0/0 118
3/60/22
Rank Clients Profile
(partial list) * year established [1]
* headquarters
* parent company
1 Nissan, Infiniti, Earthlink, 1968
Apple Computers, New York
XM Satellite Radio Omnicom Group Inc.
2 Epson America, Schwarzkopf 1986
& DEP, Universal Pictures, New York
Wells Fargo Bank Omnicom Group Inc.
3 Honda, Acura, American Century 1986
Investments, Charles Schwab, Santa Monica
Arco-am/pm same
4 Toyota Motor Corp., Toyota Dealers 1975
Association, Square Electronics New York
Arts, Yonex Tennis & Golf Publicis Groupe S.A.
5 Nestle, Ford Dealers, Honda 1968
Motorcycles, Safeway/Vons, West Hollywood
El Pollo Loco Interpublic Group of Cos.
6 Sony Pictures Entertainment, 1923
Nestle, Cathay Pacific Airways, New York
Boeing, City of Beverly Hills Interpublic Group of Cos.
7 Lexus, Air New Zealand, City of 1987
El Segundo, Rubio's Baja El Segundo
Grill, Lexus Dealer Assoc. Saatchi & Saatchi
8 E & J Gallo Winery, Cal Fed, 1985
Mervyn's. Princess Cruises, Los Angeles
Quaker Oats same
9 McDonald's Operators, Toyota Dealers, 1925
Knott's Berry Farm, Pacificare-Secure Los Angeles
Horizons, Farmer John Meats same
10 Asiana Airlines, Bissell, Farmers 1955
Insurance, Pier 1 Imports, Warren, Mich.
Chevrolet Western Region Interpublic Group of Cos.
11 Mars/Kal Kan Foods, Edison 1962
International, City National Bank, New York
Litton Industries Grey Global Group
12 Carl's Jr. Restaurants, BMW North America, 1984
ABC Television, Dole Packaged Foods, Los Los Angeles
Angeles Avengers Arena Football same
13 Australian Tourist Commission, Blue Cross 1976
of California, Activision, Philips New York
Oral Healthcare, Computer Sciences Corp. Bcom3
14 Jiffy Lube, Imperial Bank, Zicam Cold, 1989
Zicam Allergy, Playboy Culver City
same
15 WND 1971
Pasadena
Omnicom Group Inc.
Rank Creative Top Local Executive
Director * name
* title
* phone
1 Lee Glow Tom Carroll
ceo, president L.A.
(310) 305-5000
2 Mark Monteiro David Park
ceo, L.A.
(310) 996-5700
3 Larry Postaer Gerrold Rubin
ceo, president
(310) 394-4000
4 Steve Rabosky Scott Gilbert
ceo
(310) 214-6000
5 Cliff Einstein C. Einstein/B. Morris
chairman, ceo, president, coo
(310) 360-3100
6 Richard Mahan Ian McGregor
exec. v.p., general mngr.
(323) 655-9420
7 Tom Cordner Brian Sheehan
co-chairman, ceo
(310) 615-2000
8 David Suissa Bruce Miller
president
(310) 392-9666
9 S. Kaplan/J. Evans M. Davis/B. Elen
chairman, ceo, president, coo
(213) 688-7000
10 Debbie Kamowsky Debra Samuels Wurzel
exec. v.p., managing dir.
(310) 914-2200
11 Peter Mooney John Crosson
president, coo
(323) 936-6060
12 Jordin Mendelsohn Richard Zien
president
(310) 444-1990
13 Terry Balagia Diane Krouse
exec. v.p., managing dir.
(323) 658-4500
14 Lee Kovel John Fuller
president
(310) 641-4444
15 Robbin Gehrke Keith Jespersen
ceo, president
(626) 449-6100
16 Ground Zero (16) 100 15/70 WND
4235 Redwood Ave. same 3/1 70
Marina del Rey 90066 8/1/2
17 La Agencia de Orci & Asociados (17) 80 2/45 11.6
11620 Wilshire Blvd., Suite 600 same 3/4 92
Los Angeles 90025 20/6/20
18 Robert Chandler & Partners 75 5/85 6
4223 Glencoe Ave., Suite A100 same 5/2 15
Marina del Rey 90292 3/0/0
19 Colby Effler & Partners 66.4 20/48 WND
2001 Wilshire Blvd., Sixth Floor 115.0 4/3 65
Santa Monica 90403 0/0/25
20 The Phelps Group (20) 58.1 15/30 8.7
901 Wilshire Blvd. same 1/16 62
Santa Monica 90401 14/6/18
21 Round2 Communications 48.8 23/60 WND
12400 Wilshire Blvd., Suite 370 350.0 3/9 16
Los Angeles 90025 0/0/5
22 Kalis & Savage Worldwide Partners Inc. (21) 41 25/52 5.8
17383 Sunset Blvd., Suite 270 same 3/10 21
Pacific Palisades 90272 5/3/2
23 WongDoody (22) 38 15/65 WND
9044 Melrose Ave. 76.0 10/10 33
Los Angeles 90069 0/0/0
24 Young Company (23) 32 20/0 4.8
100 Wilshire Blvd., Suite 950 34.0 0/20 34
Santa Monica 90401 30/5/25
25 Horlick2 Advertising (H2A) (24) 25 80/5 WND
11300 W. Olympic Blvd., Seventh Floor same 0/5 12
Los Angeles 90064 5/5/0
16 ESPN, Sun International, Resources 1994
Connection, State of California Los Angeles
Dept. of Health same
17 Washington Mutual Bank, American Honda, 1986
Krispy Kreme, Gamesa, White Memorial Los Angeles
Med. Center, Great Circle Family Foods same
18 WND 1998
Marina del Rey
same
19 Paramount Domestic Television, Hotel 1997
Bel-Air, Shutters on the Beach, Hotel Santa Monica
Casa Del Mar, Disney Channel, Beverly Dentsu-Bcom3
Center, PeopleLink
20 Panasonic, Tahiti Tourisme, IndyMac Bank, 1981
Countrywide Home Loans, Roland Corp. Santa Monica
same
21 eToys, Hormel/Stagg Chili, 1993
The Phoenician Resort, Great Domains, Los Angeles
KornFerry/FutureSteps same
22 Starbucks S.W. region, Hornel Stagg 1995
Chilli, Wetzel's Pretzels, Pacific Palisades
Futurestep.com, Great Domains.com same
23 L.A. Dodgers, MGM Home Entertainment, 1997
Clif Bar, Alpine Electronics, Johnny Seattle
Rockets same
24 Agribuys.com, Candle Software, 1949
Ameritec, Aramark, Samsung Santa Monica
same
25 Coast Business Credit, Fox Home 1973
Entertainment, Debbie Allen Dance Los Angeles
Academy, The Inteq Group same
16 C. Crandall/K. Jim Smith
Souder chairman
(310) 881-8000
17 Norma Orci Hector Orci
co-chairman
(310) 444-7300
18 Robert Chandler Robert Chandler
ceo
(310) 556-5660
19 Rick Colby Rick Colby
president, exec.
creative dir.
(310) 586-5609
20 Howie Cohen Joe Phelps
ceo
(310) 752-4400
21 NA Garfield Ricketts
chairman, ceo
(310) 571-1823
22 Murray Kalis George Savage
president
(310) 459-4499
23 Tracy Wong Ben Wiener
managing partner
(310) 858-4040
24 L. Umstead/T. Paoli Bart Young
ceo
(310) 451-0300
25 Scott Doughty Jackie Horlick
ceo
(310) 473-6662
NA -- Not Available WND WND Wind WND World Net Daily WND Waarnemend WND Wilson Disease Gene (genetic medicine) WND Will Not Disclose WND Waving Not Drowning WND Why Not Design (Citrus Heights, CA) -- Would Not Disclose (1.)In Los Angeles County Note: The information on this list was supplied by representatives of the companies themselves. Advertising agencies are ranked by 2000 gross billings from L.A. County operations, 2000 companywide gross billings and 2000 L.A. County gross billings respectively. Ogilvy Ogilvy may refer to:
American clergyman and writer. He and his son Cotton (1663-1728) exerted great theological and political influence on the colony of Massachusetts through their staunch Puritanism and prolific writing. , Asher/Gal (merge See mail merge and concatenate. of Asher Asher (ăsh`ər) [Heb.,=happy], in the Bible, tribe of Israel. Its eponym was Jacob's eighth son. It occupied the northwestern part of ancient Palestine, and its position laid Asher open to influence from other nations and attacks by them. & Partners and Italia/Gal Advertising) may have qualified for the list but failed to submit surveys on time. The survey was completed during the week of March 26, 2001. To the best of our knowledge, this information is accurate as of press time. While every effort is made to ensure the accuracy and thoroughness of the list, omissions and typographical errors typographical error - (typo) An error while inputting text via keyboard, made despite the fact that the user knows exactly what to type in. This usually results from the operator's inexperience at keyboarding, rushing, not paying attention, or carelessness. Compare: mouso, thinko. sometimes occur. Please send corrections or additions on company letterhead to the Research Department, Los Angeles Business Journal, 5700 Wilshire Not to be confused with Wiltshire. Wilshire may refer to:
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