ADVERTISERS QUEUE UP TO PAY TOP RATE FOR SUPER BOWL.Byline: Skip Wollenberg Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. The price of admission to the Super Bowl football telecast keeps rising, but advertisers still line up early to buy their ticket. Fox officials said Tuesday Tuesday: see week. all 29 minutes of commercial time in Super Bowl XXXI Super Bowl XXXI was the 31st championship game of the modern National Football League (NFL). The game was played on January 26, 1997 at the Louisiana Superdome in New Orleans, Louisiana following the 1996 regular season. , set for Jan. 26, have been sold out for several weeks. This year's prices are believed to be the highest ever paid for television advertising time. The Super Bowl telecast typically attracts the year's biggest audience. Jon Nesvig, president of sales for Fox Broadcasting, said Fox got as much as $1.3 million for a few 30-second ads in this year's Super Bowl but the average amounted to about $1.2 million, surpassing what NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. got a year ago. Nesvig said a generally strong advertising marketplace helped Fox sign advertisers well in advance of the game. In addition, many advertisers covet cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. Super Bowl time because the telecast typically draws more than 100 million viewers, far more than any other show. ``The Super Bowl is a cultural phenomenon,'' Nesvig said. |
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