ADVENTURE ELECTRONICS INC. THE ONE-STOP INTERNET SERVICE PROVIDER.

MONTREAL--(BUSINESS WIRE)--AUGUST 16, 1995--AVENTURE ELECTRONIQUE (TSE,ME:AVN) Adventure Electronics Inc. is pleased to announce that, on August 17, 1995, it will launch its own dialup INTERNET access through its 22 superstores and 25 boutiques. This service will be available by local call to Adventure customers in Toronto, Hamilton, Kitchener, London, Ottawa, Montreal, Quebec City, Trois-Rivis and Sherbrooke. Adventure has further plans to expand its INTERNET service to all areas with Adventure stores in Ontario and Quebec, at no long-distance cost to customers.

Adventure believes that its new INTERNET access service will particularly benefit those customers who are uncertain about the procedure involved in logging on the INTERNET. Drawing upon its wide selection of products and services, Adventure offers a one-stop competitive package that will have customers surfing the net within 10 minutes of signing up for the service.

Adventure also offers a specially designed software package that is pre-configured for hassle-free access to the INTERNET. If customers require any further assistance with their INTERNET set-up, Adventure also provides a 24-hour, 1-800 hotline that is staffed by experienced bilingual customer service specialists.

This innovative service concept is the result of a recent agreement between Adventure Electronics Inc. and NetROVER Inc., giving Adventure access to the experience and technical support of this reputable Toronto-based corporate service provider.

Adventure is a leading specialty retailer of brand-name consumer electronics and computers.

CONTACT: Robert Fragman, 514/352-5000