ADVANTIX Acquires PROTIX; Expands Entertainment-Commerce Service and Technology.NEWPORT BEACH Newport Beach, residential and resort city (1990 pop. 66,643), Orange co., S Calif., on Newport Bay and the Pacific Ocean; inc. 1906. It is a popular seaside resort and yachting center. Manufactures include electrical and medical equipment, computers, boats, and adhesives. , Calif.--(ENTERTAINMENT WIRE)--Oct. 21, 1998-- ADVANTIX(R), Inc., the leader in the rapidly emerging entertainment-commerce market and the fastest-growing ticketing services company in the nation, today announced the acquisition of PROTIX(R) Inc., one of the nation's premier ticketing software and service companies with headquarters in Madison, Wis. This transaction represents ADVANTIX's fourth major acquisition since its change in ownership and management in late 1996, led by W. Thomas Gimple, president and chief executive officer. This move furthers ADVANTIX's position as the industry's consolidator and technology leader. On a combined basis, ADVANTIX and PROTIX ticketing solutions serve over 1,400 venues worldwide and process in excess of 100 million tickets annually, representing an estimated $2 billion in gross ticket sales. "Our charter goes beyond just selling tickets," stated Gimple. "Integral with the ticketing function is the ability of the ADVANTIX system to capture and analyze valuable customer transaction data that our clients can leverage throughout their organizations. The acquisition of PROTIX represents yet another step toward our goal of becoming the preferred technology-based ticketing solution for all sports and live entertainment organizations. PROTIX brings a reputation for outstanding customer service and support, plus advanced ticketing and access control technology which, in combination with ADVANTIX's proprietary transaction engine and unique relational database relational database Database in which all data are represented in tabular form. The description of a particular entity is provided by the set of its attribute values, stored as one row or record of the table, called a tuple. capabilities, will provide venue management with valuable information never before available in the sports and live entertainment industries." PROTIX will retain its name and be known as "ADVANTIX-PROTIX." The company will continue to serve its many venues throughout the world utilizing the popular Prologue Ticketing System and software. Peter D. Hanson will remain president of PROTIX and will acquire the additional title and associated responsibilities of vice president of operations for the Madison, Wis. facility. Hanson stated, "The decision to team up with ADVANTIX was driven by the opportunity to be a part of the emerging entertainment-commerce industry. We see the integration of ADVANTIX and PROTIX as the model for how venue sales and marketing will be performed in the future, bringing the power of decision support and true customer-profile information to venue and box office management. In addition, access to the financial and technical resources available through our partnership with ADVANTIX will enable us to enhance and expand our customer support, product and service offerings and geographical reach. We're looking forward to an exciting future." About PROTIX PROTIX (www.protix.com) is a leading provider of live entertainment venue ticketing solutions, custom-ticketing projects and access control solutions worldwide. PROTIX's clients include professional sports The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. teams such as the Texas Rangers Texas Rangers, mounted fighting force organized (1835) during the Texas Revolution. During the republic they became established as the guardians of the Texas frontier, particularly against Native Americans. , Milwaukee Brewers and Dallas Stars The Dallas Stars are a professional ice hockey team based in Dallas, Texas. They are members of the Pacific Division of the Western Conference of the National Hockey League (NHL). Prior to 1993, the team was known as the Minnesota North Stars. , NASCAR race tracks NASCAR national series race tracks The following is a list of race tracks used by NASCAR as part of its Nextel Cup Series, Busch Series, and/or Craftsman Truck Series. (Key: N-Nextel Cup; B-Busch Series; C-Craftsman Truck Series. RC - denotes Road Course. such as Daytona International Speedway Daytona International Speedway is a superspeedway in Daytona Beach, Florida. It is a 2.5 mile (4 km) tri-oval race track facility with a seating capacity of 168,000 spectators. , Charlotte Motor Speedway and Talladega Super Speedway, the 1996 Summer Olympic Games The Summer Olympic Games or the Games of the Olympiad are an international multi-sport event held every four years, organised by the International Olympic Committee. in Atlanta, which processed over 9 million tickets, The Wolftrap Foundation for the Performing Arts, the Argentina Soccer Association, which sells 5 million tickets per year and the 1997 Kasparov vs. Deep Blue 6-day Chess Rematch in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . About ADVANTIX Based in Newport Beach, Calif., ADVANTIX (www.advantix.com), The entertainment-Commerce Company(R), is a leading provider of fully integrated automated ticketing solutions for the performing arts, professional sports and live entertainment industries. ADVANTIX's proprietary advanced ticketing system captures desired customer data at the primary customer touch point -- ticketing -- for use as a decision support tool by live entertainment organizations. The ADVANTIX system generates accurate, representative reports (actionable information) that enable venues to develop timely, targeted business strategies designed to reduce costs, increase ticket sales and develop and expand ancillary revenue Ancillary Revenue Revenue generated from goods or services that differ from or enhance the main services or product lines of a company. By introducing new products and services or using existing products to branch into new markets, companies create additional opportunities for streams. Clients utilizing the ADVANTIX ticketing solution include the Oakland A's, San Francisco Giants The San Francisco Giants are a Major League Baseball team based in San Francisco, California that currently play in the National League West Division. New York Giants history Early days and the John McGraw era , Buffalo Sabres, Oakland Raiders, Marine Midland Arena, Bill Graham Presents, Playhouse Square Foundation, The John F. Kennedy Center for the Performing Arts The John F. Kennedy Center for the Performing Arts, the name by which it is known, (or, as named on the building itself, the John F. Kennedy Memorial Center for the Performing Arts but, locally called the The Kennedy Center and Stoll Moss Theatres, Ltd., the largest theater operator in London. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion