ADVANSTAR ENTERS INTO JOINT VENTURE FOR FRENCH MARKETS.In related news, Advanstar Communications (Cleveland Cleveland, former county, England Cleveland, former county, NE England, created under the Local Government Act of 1972 (effective 1974). It was composed of the county boroughs of Hartlepool and Teeside and parts of the former counties of Durham and , OH) has entered into a joint venture with The Tarsus Group and subsidiary Groupe MM (Paris) to serve the French call center, computer telephony See CTI, VoIP and IP telephony. Computer Telephony - Computer Telephone Integration and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. markets. Advanstar will own 65% of the unnamed venture and Tarsus Group will own 35%. The joint venture company will be operated in France by Groupe MM. No financial terms of the deal were given. Under the agreement, Advanstar will contribute the "SeCA" annual call center trade show and the Guide du Centre d'Appels et du Telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. annual directory of call center and customer service industry suppliers. Groupe MM will contribute the "Progimark" annual CRM trade show/conference, Centre d'Appels magazine, and Planeteclient.com. a French-language Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the portal that services the French CRM market. The agreement also includes any products and services currently under development for the target markets by either party. In a statement, Advanstar chairman/ceo Robert Krakoff said the deal will "enable both Tarsus and Advanstar to expand and strengthen their respective positions" in the targeted industries. Tarsus Groupe managing director Douglas Emslie said "it made obvious strategic sense to pool our respective :interests" in the new venture, which can now offer "a full complement of alternative channels to the market." |
|
||||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion