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ADVANCED MARKETING SERVICES ANNOUNCES EXPANSION INTO INTERNATIONAL MARKETS

 SAN DIEGO, Nov. 23 /PRNewswire/ -- Advanced Marketing Services Inc. (NASDAQ: ADMS), the nation's largest distributor of books to warehouse clubs and office product superstores, has incorporated subsidiary firms in Mexico and England in anticipation of expanded operations in those countries, according to Charles C. Tillinghast III, president.
 "The membership warehouse industry has grown tremendously in the United States during the past five years and appears to be ready to take off in Latin America and throughout Europe," said Tillinghast. "This move positions Advanced Marketing Services to expand along with the major U.S. warehouse clubs and other retailers."
 In Mexico, Advanced Marketing Services will supply books to Price/Costco, Sam's Club and K-Mart. Tillinghast said AMS is also talking with several major Mexico-based retailers.
 "Because of the popularity of imported books in Mexico and a growing middle class, there are significant opportunities to expand the market for books," said Tillinghast. "Given the likely passage of NAFTA, Mexican consumer confidence and purchasing power will increase. AMS' goal is to assist Mexican retailers in bringing better value and selection to Mexican book buyers."
 The company has supplied books to Price Club and Sam's Club Mexico locations from its U.S. distribution centers since 1992 and expects its operations in Mexico to grow dramatically over the next 12 to 18 months.
 In England, AMS has reached an agreement to supply books, compact disks and videos to Price/Costco as that company introduces the warehouse club concept into the English market. Price/Costco is expected to open its first location in England at the end of November.
 Tillinghast said the company will initially contract for warehouse operation and delivery services in both countries.
 Advanced Marketing Services Inc. provides product selection advice; specialized merchandising and product development programs; and distribution and handling services to membership warehouse clubs, office product superstores and other retailers in the United States, Canada, Mexico and England.
 -0- 11/23/93
 /CONTACT: Charles C. Tillinghast III, president, or Jon S. Fish, executive VP-Finance, of Advanced Marketing Services, 619-457-2500/
 (ADMS)


CO: Advanced Marketing Services Inc. ST: California IN: SU:

LS-JL -- SD002 -- 7143 11/23/93 09:06 EST
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Publication:PR Newswire
Date:Nov 23, 1993
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