ADVALUE AND TAPSCAN SIGN JOINT DEVELOPMENT PACT.NEW YORK--(BUSINESS WIRE)--March 22, 1995--AdValue Media Technologies, Inc. and Tapscan, Inc. have formally agreed to develop an electronic interface between their systems and to deliver a series of jointly-developed new services to the advertising community. Under the agreement, AdValue will build a nationwide communications Nationwide Communications Inc. was a media subsidiary of the Nationwide Insurance Company, which operated from 1946 until 1997. Based in Columbus, Ohio, Nationwide Communications owned and operated a variety of radio and television stations across the United States until it sold network to deliver Tapscan media ratings services to Tapscan's 1,700 radio, television, cable and agency clients. Such services are currently delivered in hard copy forms such as computer disk or printed booklet. Tapscan is the nation's leading provider of Nielsen television and Arbitron radio ratings research and evaluation services which support its clients' scheduling, planning, media-buying, and post-buy analyses. Jim Christian Jim Christian is the head men's basketball coach at Kent State University. He took over the position vacated by Stan Heath in 2002. • • , Chairman and Chief Executive Officer, Tapscan, Inc., stated: "Tapscan has invested significant resources investigating different modes of communication software. We are pleased to have chosen, as our sole supplier of communications software (communications, software) communications software - Application programs, operating system components, and probably firmware, forming part of a communication system. These different software components might be classified according to the functions within the Open Systems , what we think is the most advanced technology available to the broadcaster today." AdValue Media Technologies is a privately-held, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of company which markets computerized advertisement-tracking and communications services to advertising agencies, sales representatives, and TV stations. David Lalich, President, AdValue Media Technologies, Inc., said: "Clearly a relationship of this sort with an organization of the stature and reach of Tapscan is important for our company. Tapscan ratings analysis products, delivered for the first time to agencies, stations, reps and cable systems via AdValue communications, provide our partner and its clients the immediate access to ratings information demanded in today's marketplace." AdValue Media Technologies, Inc. is owned by Westinghouse Broadcasting Company Noun 1. broadcasting company - a company that manages tv or radio stations company - an institution created to conduct business; "he only invests in large well-established companies"; "he started the company in his garage" (Group W), a division of Westinghouse Electric Corporation (NYSE NYSE See: New York Stock Exchange : WX); Reuters NewMedia Inc., a U.S. subsidiary of Reuters Holdings PLC (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : RTRSY); and Safeguard Scientifics, Inc., a venture capital firm. Tapscan, Inc. is headquartered in Birmingham, Alabama Birmingham (pronounced [ˈbɝmɪŋˌhæm]) is the largest city in the U.S. state of Alabama and is the county seat of Jefferson County. , and maintains offices in Boston, Chicago, Los Angeles, Toronto, and Vancouver. Its clients include some 1,700 U.S. and international broadcast and cable television stations, radio stations, station representatives and advertising agencies. -0- Reuters is a registered trademark of Reuters Limited. CONTACT: Dick Templeton or Robert Crooke AdValue Media Technologies Reuters NewMedia Inc 212/307-3740 212/603-3587 |
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