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ADVA Optical Networking Opens Shanghai Office; Continues Strategic Expansion in Asia-Pacific.


Business Editors/High-Tech Writers

MARTINSRIED/MUNICH, Germany & RAMSEY, N.J.--(BUSINESS WIRE)--May 31, 2002

ADVA ADVA American Deaf Volleyball Association
ADVA Advanced Soviet
 Optical Networking Communications between computers, telephones and other electronic devices using light. An optical network is far more reliable and has far greater potential transmission capacity than networking in the electrical domain. See optical fiber.  (German Neuer Markt: ADV ADV Advertisement
ADV Adverb
ADV Advance/Advanced
ADV Advantage (tennis)
ADV Advise
ADV Advocate
ADV Advancement
ADV Advent
ADV Arbeitsgemeinschaft für Datenverarbeitung
ADV Adversus (Latin: Against) 
), a leading global provider of optical networking solutions, today announced the opening of its new Shanghai Shanghai (shăng`hī`, shäng`hī`), city (1994 est. pop. 12,980,000), in, but independent of, Jiangsu prov., E China, on the Huangpu (Whangpoo) River where it flows into the Chang (Yangtze) estuary.  office.

The new facility marks ADVA's second major planned expansion in the region. Opening of the Shanghai office will provide ADVA with a local presence in China and enable the company to extend its capabilities to support both new and existing customers in the area.

In support of its expansion strategy in the Asia-Pacific region, ADVA recently announced Original Equipment Manufacturer (OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and ) agreements and has formed key distribution partnerships to offer complete life-cycle support for its product portfolio from end-customer sales and systems engineering to installation, training, and maintenance support. This complements the efforts of ADVA's carrier sales account management team.

ADVA's team at the Shanghai office will support business development, channel management, sales account management, and field technical support for the Chinese market.

Brian L. Protiva, ADVA's Chief Executive Officer, stated, "Shanghai is an important center of growth and provides an attractive location for ADVA's expansion, supporting our activities throughout mainland China. China is forecasted to sustain a strong economic growth outstripping all other markets." He added, "With key partnerships and a local presence in place, we are strongly positioned to support the unique needs of the Chinese telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications.  market."

ADVA Optical Networking's new office will be located at 31/F, Jin Mao
  • Jin Mao Building
  • Deputy Commander-in-Chief of the People's Liberation Navy Jin Mao (deputy commander)
 Tower, 88 Shi Ji Avenue, Pudong, Shanghai 200120, China.

In addition to the Shanghai site, ADVA has 10 offices worldwide, including Munich (Germany), Paris (France), Ramsey/New Jersey (USA), Tokyo (Japan), and York (UK). Visit www.advaoptical.com for more information about ADVA Optical Networking.

About ADVA Optical Networking

ADVA Optical Networking is a global provider of optical networking solutions for rapid and cost-effective provisioning of high-speed voice, data, storage, and video services in the metropolitan area. ADVA's solutions have been deployed at over 50 service providers (including PTTs, RBOCs, LECs, and IXCs) and more than 500 enterprises worldwide. ADVA's carrier-class portfolio is comprised of the Fiber Service Platform (FSP FSP - File Service Protocol ) family of products - explicitly designed to ensure the lowest total cost of ownership. ADVA's products are sold through an international network of blue-chip distribution partners in addition to its own direct sales force. For more information: www.advaoptical.com.
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Publication:Business Wire
Date:May 31, 2002
Words:391
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