ADVA Optical Networking Appoints Brian Protiva as CEO April 30, 2001.Business Editors MARTINSRIED/MUNICH, Germany & RAMSEY, N.J.--(BUSINESS WIRE)--April 30, 2001 ADVA ADVA American Deaf Volleyball Association ADVA Advanced Soviet Optical Networking Communications between computers, telephones and other electronic devices using light. An optical network is far more reliable and has far greater potential transmission capacity than networking in the electrical domain. See optical fiber. (German Neuer Markt: ADV ADV Advertisement ADV Adverb ADV Advance/Advanced ADV Advantage (tennis) ADV Advise ADV Advocate ADV Advancement ADV Advent ADV Arbeitsgemeinschaft für Datenverarbeitung ADV Adversus (Latin: Against) ), a leading global provider of optical networking solutions, today announced that Brian L. Protiva, Chief Strategy Officer, has been appointed to the newly-created position of Chief Executive Officer by the company's Supervisory Board Supervisory board The board of directors that represents stakeholders in the governance of the corporation. . ADVA's change in corporate structure is the result of the company's efforts to focus its vision and unify leadership through clearer accountability, and follows the reporting of the company's 2000 financial results earlier today. "ADVA has been a highly successful company for a long period of time, but we grew rapidly in the year 2000 and made some critical mistakes that could have been prevented. These mistakes have been further magnified through recent industry-wide developments," said Brian Protiva. "My top priority in my new role as CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of ADVA is to prevent future mistakes by making and implementing clearer business procedures with the management team. As a company, we are very well positioned to be successful in the metro and enterprise markets with over 500 end-customers, a complete product portfolio, and proven technology solutions." Brian Protiva co-founded ADVA in 1994 and has been highly instrumental in driving the company's growth to more than 398 employees at year-end 2000 and sales of EUR EUR In currencies, this is the abbreviation for the Euro. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 60.7 million in 2000. He initially focused on creating ADVA's marketing, sales and growth strategy, but since April 2000 assumed responsibility for the areas of research and development, product marketing, and strategy. In the new company structure, the three executive officers, Brian P. McCann, Chief Sales & Marketing Officer, Stephan Offermanns, Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. , and Andreas G. Rutsch, Chief Financial Officer, will report directly to Brian Protiva and maintain the same areas of responsibility. Brian Protiva further added, "To strengthen our presence in the market, specific initiatives that I will focus on include establishing closer relationships with our service provider customers and further embedding 1. (mathematics) embedding - One instance of some mathematical object contained with in another instance, e.g. a group which is a subgroup. 2. (theory) embedding - (domain theory) A complete partial order F in [X -> Y] is an embedding if a holistic quality mindset mind·set or mind-set n. 1. A fixed mental attitude or disposition that predetermines a person's responses to and interpretations of situations. 2. An inclination or a habit. in the organization to continuously deliver best-of-breed products. To drive operational excellence, I will solidify our balance sheet and improve business processes, in particular inventory management. This important evolution of our corporate structure is intended to further strengthen the leadership and vision within ADVA, and we are determined to secure our position as a market leader in metro optical networking solutions." About ADVA Optical Networking ADVA Optical Networking is a leading global provider of optical networking solutions for the deployment, management, and delivery of high-speed services See broadband. within the metropolitan area and enterprise markets. ADVA is leveraging its core technologies and expertise in the enterprise market to maximize growth opportunities in the exploding metro market. Key services include high-speed data, storage, and video applications. The ADVA product portfolio is sold through an international network of distributors, value-added resellers, and original equipment manufacturers, in coordination with ADVA's own regional sales offices and direct service-provider sales force. As of February 2001, over 28 metro service providers and 480 enterprises have deployed ADVA's systems in more than 40 countries. Founded in 1994 and headquartered in Munich, Germany, ADVA has ten sites worldwide, including six R&D centers in Europe. Published by: ADVA AG Optical Networking, Martinsried/Munich and Meiningen, Germany ADVA Optical Networking Inc., Ramsey/New Jersey, USA www.advaoptical.com |
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