ADTRAN Enhances North American Channel Program.Addition of New Program Elements Set to Attract SMB (1) (Small to Medium-sized Business) Also called "SME" (small to medium-sized enterprise), it refers to companies that are larger than the small office/home office (SOHO), but not huge. Resellers HUNTSVILLE, Ala ALA aminolevulinic acid. Ala alanine. ala (a´lah) pl. a´lae [L.] a winglike process. . -- ADTRAN([R]), Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ADTN ADTN Administrative Data Transmission Network ADTN Administrative Data Telecommunications Network ), a leading supplier of networking and communications solutions, announced today that the company has enhanced its ADTRAN ADvantage Partner Program for North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. with the addition of a mid-tier partner level and a number of new benefits designed to attract new partners. The enhanced program offers more advantages for resellers targeting the SMB market See SMB. with ADTRAN's award-winning family of NetVanta routers, switches, and IP telephony The two-way transmission of voice over a packet-switched IP network, which is part of the TCP/IP protocol suite. The terms "IP telephony" and "voice over IP" (VoIP) are synonymous. solutions. As part of the ADTRAN Global ADvantage Partner Program introduced in 2006, the North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. program has two main goals - to increase our partners' ability to win in the SMB segment and to increase their profitability when doing so. The combination of NetVanta internetworking solutions that are specifically geared to solve critical SMB challenges and a strong channel support program make it easy for resellers and solution providers to satisfy customers and to find new opportunities to grow their businesses. "We have made substantial improvements to our ADTRAN Global ADvantage Partner Program in 2006 - the program was well received by our channel partners and has been a great success," said Ted Cole Ted Cole is a voice actor from Vancouver, British Columbia, Canada. Filmography Anime Roles
"ADTRAN's channel program is designed for companies like ours and helps us succeed in increasing sales to SMB customers," said Mark Kruger, chief technical officer, Converged Solutions and Services. "This program provides us with reliable products designed for SMB customers that are easy to use, are backed by outstanding technical support and that offer value to the customer, all while allowing us to retain margin." The new mid-tier ADvantage Partner level gives more partners access to entitlements that will help them win in the SMB space and increase profitability from hardware and service sales. Resellers can now choose one of three levels of participation in the program based on an annual revenue commitment: ADvantage Plus, ADvantage, and Registered. Other program enhancements include a new lower cost online certification option that is self-paced and allows partners to earn product specializations without leaving their desks, significantly reducing the cost of training. Product specializations give entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: partners the opportunity to earn added discounts and protected sales territory for specific ADTRAN products. ADTRAN also has added an automated deal registration program which allows more margin opportunities for partners, coupled with an automated lead distribution system. About ADTRAN's ADvantage Partner Program The ADTRAN ADvantage Partner Program is a global program which offers strong channel support for ADTRAN products and solutions, including online training modules, dedicated pre- and post- sales support and technical assistance, lead referrals, rebates, promotions and easy access to demo programs. Registered Partners gain access to the sales, marketing, and technical resources they need to begin selling ADTRAN solutions. This entry-level partnership provides a clear growth path toward building a stronger relationship with ADTRAN. ADvantage Partners participate at ADTRAN's mid-tier level through a minimum annual revenue commitment, and earn entitlements to special discounts on internetworking solutions, access to technical assistance, dedicated inside-sales support, self-paced sales and technical training, deal registration, and discounted demo purchases. ADvantage PLUS Partners participate at the highest level of the program through a minimum annual revenue commitment. These partners commit to an ongoing relationship with ADTRAN and are recognized and rewarded for that commitment. Qualified ADvantage PLUS Partners have the opportunity to become certified See certification. and earn product specializations in one of three areas: Internetworking, IP telephony, or Wireless Microwave. Specializations entitle en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: partners to greater discounts, which allow them to improve their competitiveness in the marketplace and grow their business. These specializations are designed to equip partners with the market and technical knowledge required to excel in selling and supporting ADTRAN solutions. In some cases, specialization is required for partners to have access to the product family, thus insuring a level of exclusivity to specialized ADvantage PLUS Partners. ADvantage PLUS Partners are also entitled to a automated deal registration program, a wealth of field sales and marketing support, access to sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). , representation on ADTRAN's Partner Locator LOCATOR, civil law. He who leases or lets a thing to hire to another. His duties are, 1st. To deliver to the hirer the thing hired, that he may use it. 2d. To guaranty to the hirer the free enjoyment of it. 3d. site, and priority access to pre- and post-sales technical support. ADTRAN is actively recruiting partners at all levels of participation. For more information on the ADTRAN ADvantage Partner Program visit www.adtran.com/partner or call 1.800.9ADTRAN and ask for a Channel Support Representative. About ADTRAN ADTRAN, Inc. is a leading global provider of networking and communications equipment, with a portfolio of more than 1,600 solutions for use in the last mile of today's telecommunications networks A telecommunications network is a of telecommunications links and nodes arranged so that messages may be passed from one part of the network to another over multiple links and through various nodes. . Widely deployed by carriers and enterprises alike, ADTRAN solutions enable voice, data, video, and Internet communications across copper, fiber, and wireless network infrastructures. ADTRAN solutions are currently in use by every major U.S. service provider and many global ones, as well as by thousands of public, private and governmental organizations worldwide. For more information, contact the company at 800 9ADTRAN (800 923-8726) or via email at info@adtran.com. On the Web, visit www.adtran.com. |
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