ADS Technologies Expands Into Europe.CERRITOS, Calif.--(BUSINESS WIRE)--Sept. 22, 1998--On Tuesday, ADS Technologies Inc., a leader in USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. hardware, announced that it is opening offices in Europe. This marks the first time ADS products will be formally distributed and sold outside North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . A Strategic Partnership 6 Through entering a partnership with Partners in Europe (PIE), ADS will have sales offices in seven countries. ADS will also offer technical support in the customer's native language. Localized packaging and marketing programs are being developed. Currently, ADS will be offering only its USB (Universal Serial Bus See USB. (hardware, standard) Universal Serial Bus - (USB) An external peripheral interface standard for communication between a computer and external peripherals over an inexpensive cable using biserial transmission. ) products in Europe. ADS Technologies' USB products include the USB Port A USB socket on a computer or peripheral device into which a USB cable is plugged. See USB. , USB Hub A device that increases the number of USB ports on a PC. However, since the hub plugs into one of the USB ports on the computer, the total number of additional ports is minus one. For example, a four-port hub adds three new ports. and USB to Ethernet adapter The Ethernet hardware required to attach to an Ethernet network. It typically resides on an expansion board, but is sometimes built into the motherboard. An Ethernet adapter is required in each client and server. See Ethernet and network adapter. . "In tests, we found a strong demand for USB products in Europe, and our expansion is a reaction to that," said Mike McCoy, president of ADS Technologies. "We're very pleased to enter this new partnership with ADS. We anticipate a warm reception for their innovative USB products," said Kieran Sheahan, managing director, PIE. What Is USB? USB technology greatly simplifies the process of adding peripherals to PCs. There is one standard port, where the peripheral is plugged in externally; the PC automatically detects the peripheral and begins the installation. For more information on USB, visit www.usb.org. ADS Technologies ADS Technologies is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. based in Cerritos. The company specializes in USB and multimedia hardware. Its USB Port for Desktops recently won Computer Gaming World's Editors' Choice award and was the first USB host card approved for the Windows 98 logo. Other award-winning USB products from ADS are available in more than 1,200 storefronts. For more information, visit www.adstech.com. Partners in Europe PIE is a comprehensive pan-European operation that functions as the virtual subsidiary of each of its partners. Since 1993, PIE has successfully increased European market share and maximized profitability for each of its partners. For more information, visit www.pieu.com. |
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