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ADS Tech Lays Cornerstone for Media Entertainment Evolution with New me-squared Compatibility Logo; IDs Products that Work Together for PC to Home Theater Entertainment Solutions.


CERRITOS, Calif. -- ADS Tech (www.adstech.com) launched today a new me-squared (Media Entertainment Evolution) logo specifically designed to take the guesswork out of identifying home entertainment devices that work together. The new logo will be prominently displayed on new packaging that is being developed for more than a dozen qualifying ADS Tech audio/video capture products and TV tuner products. With the me-squared products, consumers and businesses have the assurance that the devices they use to capture TV shows, photos, music and movies on their PC will work with other products displaying the me-squared logo and that the entertainment files they create can be played on any TV or stereo connected to an ADS Tech Media-Link(TM) Digital Entertainment Receiver.

"Media-Link is a great companion product to the ADS Tech me-squared audio/video capture and editing products and our TV tuner products," said Mike McCoy, ADS Tech President. "By combining these solutions, users have total freedom in storing and retrieving their digital content. All of the products are Plug and Play USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 devices, so they're easy to install and do not require rebooting or complex setup procedures," he noted.

The new logo combines with ADS Tech's reputation for offering affordably priced products that make it easy to acquire, create, and store digital content on a PC. Content can be gathered from TV shows, home movies, digital cameras, camcorders, VCR's, radio broadcasts, audio cassettes and LP's.

With Media-Link, all of this content is available on the home entertainment center or home stereo without moving the PC or having to burn discs and carry them from room to room. A remote control is included to make the experience even easier. Media-Link also allows users to view Web pages on the big screen of their TV and listen to Internet radio on the home stereo system.

Newly enhanced with a Wireless G Card, Media-Link can now be used with either a wired Ethernet network or the higher-speed 802.11G wireless network to deliver digital entertainment from a PC and the Internet to any TV or stereo in the home or office. Video playback of the highest quality is assured with composite, S-Video, Component Video and DVI (1) (Digital Video Interactive) An earlier compression technique that provided up to 72 minutes of full-screen video on a CD-ROM. Acquired by Intel in 1988 from RCA's Sarnoff Research labs, Princeton, NJ, DVI never caught on.  video outputs and audio is reproduced in the greatest fidelity with Stereo and SPDIF See S/PDIF.  (Digital Optical and Coaxial) audio outputs.

To maximize the benefits of Media-Link, ADS Tech offers a complete range of me-squared devices to meet various price points and customer needs for easy gathering and storing of content.

ADS Tech USB DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 Video Capture/Editing Products that display the me-squared logo include DVD Xpress(TM), Instant DVD 2.0, Instant Video MPX MPX - Multiplexor Channel , and Instant Video PCI (1) (Payment Card Industry) See PCI DSS.

(2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus).
. The hardware/software devices enable users to bring audio and video into a desktop or laptop PC for editing and burning to a CD or DVD that can be shared or archived. All of the products capture video to MPEG-1 or MPEG-2 for VCD See Video CD.

VCD - Video Compact Disc
, SVCD See Video CD.  or DVD video. Video is digitized, and compressed using the same hardware encoder chip found in professional DVD recorders. Audio is synchronized with video in the hardware. Prices range from $99 for DVD Xpress to $179 for Instant DVD 2.0.

Instant Music is Ads Tech's new me-squared audio capture device. With the device, users have an easy way to convert old vinyl records, cassette tapes or music from any analog audio source into digital Audio CDs, MP3 CDs or .WMA files that can be played on a PC or portable audio player A portable audio player is a personal, electronic device that allows the user to listen to recorded audio while mobile. Portable audio players became possible in the 1970s and continue to be developed today. . Users can create sound track mixes with auto volume leveling and can use the audio restore feature to remove pops, clicks and hisses. MSRP MSRP Manufacturer's Suggested Retail Price
MSRP Message Session Relay Protocol
MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service)
MSRP Member of the Society for Radiological Protection (UK) 
 is US$59.

With ADS Tech's me-squared-compliant TV Tuner Products, users can record TV programs to their PC or direct to VCD, SVCD or DVD no matter how they receive TV signals--even from a set top DVB-T See DVB.  receiver. The product line includes USB and PCI versions of Instant TV, Instant TV Deluxe and DVB-T TV--all with high-quality 9-bit video processing, time shifting, an electronic program guide, Picture-in-Picture playback and remote control. Prices range from $69 to $199.

ADS Tech's new Instant TV Deluxe PCI TV Tuner card A TV tuner card is a computer component that allows television signals to be received by a computer. Most TV tuners also function as video capture cards, allowing them to record television programs onto a hard disk.  offers unique features that set it apart from the competition, including an IR Blaster that can talk to other devices (Cable TV Box, Satellite TV receiver, etc.) and control that device. This feature gives users the ability to change to a selected channel at a specified time and then receive the A/V (1) (Audio/Video) Refers to equipment and applications that deal with sound and sight. The A/V world includes microphones, tape recorders, audio mixers, still and video cameras, film projectors, slide projectors, VCRs, CD and DVD players/recorders, amplifiers and  signal and record the show.

Committed to maintaining its lead in the media entertainment evolution, ADS Tech continues to develop new products that will further enhance the user's entertainment experience.

Pricing, Availability

ADS Tech audio/video editing products and TV tuner products that display the me-squared logo are available through ADS Tech's network of online and retail channels worldwide. Equipped with a wireless "G" card, the ADS Tech Media-Link Digital Entertainment Receiver has an ESP (1) (Enhanced Service Provider) An organization that adds value to basic telephone service by offering such features as call-forwarding, call-detailing and protocol conversion.  of US$249 and can be used with Windows(R) 98SE, WinME, WinXP and Win2000 systems.

About ADS Technologies

ADS Technologies is a world leader in Universal Serial Bus See USB.

(hardware, standard) Universal Serial Bus - (USB) An external peripheral interface standard for communication between a computer and external peripherals over an inexpensive cable using biserial transmission.
 and IEEE-1394/FireWire solutions. Since 1992, the company has introduced high-quality multimedia, networking and presentation products at consumer-friendly prices. The company's award-winning USB product line includes eleven complimentary peripherals and its USB Port for Desktops is the world's best-selling USB PCI host card. PYRO 1394DV, the first consumer-priced digital video editing solution on the PC market, has been widely adopted by owners of digital video camcorders for its ease-of-use for first time DV editors, its functionality and its low cost.

ADS Technologies' products are distributed by Ingram Micro in the United States, Canada and Europe. ADS Technologies' products are available in nearly 3,000 consumer electronic and computer retail stores and through OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  private label customers around the world who market ADS Technologies products under their own brand name. For more information, please visit our Web site at http://www.ADStech.com or contact phone: 800.888.5244. In Southern Europe, contact ADS Tech at tel: 33 01 43 90 19 25 or email Eric Kebani at keric@adstech.com.

EDITOR'S NOTE: For product photos, additional information or to review ADS Tech me-squared products, contact Andy Marken, 408.986.0100 or andy@markencom.com.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 29, 2004
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