ADS Tech Launches New PYRO A/V Link Professional With Full Versions of Adobe Video and Audio Software.

Business Editors

DV Expo West 2003

Booth 147

LOS ANGELES--(BUSINESS WIRE)--Dec. 9, 2003

Titan of Analog/DV Converters Bridges Incompatible Formats;

Provides Professional-level Editing/Authoring Toolset;

Exports to VCD, SVCD, DVD and Tape

ADS Tech (www.adstech.com) announced today that PYRO(R) A/V Link(TM), its 1394/Firewire(R)-based universal Digital Video (DV) format converter, is now being bundled with the full versions of Adobe(R) Premiere(R) Pro, Adobe Encore(TM) DVD and Adobe Audition(TM). A complete, fully integrated hardware/software solution, PYRO A/V Link provides users with the best value and the best components for capturing, editing and exporting both analog and digital video in real time.

The value-packed PYRO A/V Link Professional is an external box that connects to your computer via Firewire. With Composite, S-VHS and Component connectors, the PYRO A/V Link Professional allows users to capture video from any source. This capability makes PYRO A/V Link ideal for corporate video producers, event videographers, educators, and dedicated hobbyists who want to transfer old videos to a digital format for DVD creation and archiving as well as to ensure that the videos will still be viewable for future generations. PYRO A/V Link can also be used to connect analog and digital devices without a computer.

"By bundling the leading Adobe video and audio products with PYRO A/V Link Professional, ADS Tech delivers a powerful combination of real-time hardware and software products," said Dave Trescot, senior director of Digital Video at Adobe. "Users will benefit from the expanded range of import and export capabilities that ADS Tech hardware provides and from the tight, integrated workflow provided by the Adobe products."

By integrating the industry's leading real-time capture hardware with Adobe's award-winning software, ADS Tech enables users to:

-- Capture video from analog sources (RCA, S-VHS or Component)

such as an 8mm camcorder, a VCR, and Betacam

-- Capture video from digital devices such as DV camcorders and

DV Decks

-- Convert from DV to Analog or Analog to DV without using a

computer

-- Create compelling videos with Adobe Premiere Pro (full

version)

-- Add sophisticated multi-language features to DVDs and take DVD

authoring to a new level of creativity with Adobe Encore DVD

(full version)

-- Enhance videos with the advanced audio mixing, editing, and

effects processing capabilities of Adobe Audition (full

version)

-- Ensure perfect audio and video synchronization with Locked

Audio Technology

-- Export captured video and edited video to analog sources (RCA,

S-VHS or Component) or to digital sources for burning to a

DVD, VCD, SVCD disc; record to the new Windows Media formats 

or publish on the Internet

"We've found that the people at Adobe are as passionate about helping customers get the best results in the least amount of time as we are,"said Mike McCoy, ADS Tech President. "PYRO A/V illustrates this beautifully because it combines ADS Tech's ability to deliver the highest speed and bandwidth for digital video capture with the advanced time-saving features incorporated in Adobe software."

ADS Tech also bundles the full retail versions of Adobe Premiere Pro, DVD Encore, and Audition with its new PYRO Professional(TM) 1394/FireWire PCI card.

Pricing, Availability

Bundled with more than $1,500 worth of software, PYRO A/V Link Professional is an exceptional value with an expected street price of $699. The complete video production solution will be available November 2003 through DV dealers and distributors such as Broadfield, B & H Photo, Micro-Pace, Ingram Micro, D & H Distributing, The Video Guys, Safe Harbor, J & R Computer World, and other major retailers, and e-tailers.

PYRO A/V Link Professional includes the PYRO A/V Link external device, a 6-ft. composite analog and video cable, a 6-ft. S-VHS cable, two 1394 cables, and a power supply plus the full retail versions of Adobe Premiere Pro for Windows XP, Audition and Encore DVD as well as complete user manuals and training CDs.

PYRO A/V Link Professional also supports other leading DV video editing solutions as well as Apple's(R) iMovie(TM), Final Cut Pro(TM), for Mac users.

ADS Tech's PYRO A/V Link Professional can be connected to the Firewire/i.LINK/1394 interface of Windows 98 SE, ME, 2000, or XP PCs and Macintosh OS 9x, OS 10, and OSx Jaguar systems.

About ADS Technologies

ADS Technologies is a world leader in Universal Serial Bus and IEEE-1394/FireWire solutions. Since 1992, the company has introduced high-quality multimedia, networking and presentation products at consumer-friendly prices. The company's award-winning USB product line includes eleven complimentary peripherals and its USB Port for Desktops is the world's best-selling USB PCI host card. PYRO 1394DV, the first consumer-priced digital video editing solution on the PC market, has been widely adopted by owners of digital video camcorders for its ease-of-use for first time DV editors, its functionality and its low cost.

ADS Technologies' products are distributed by Ingram Micro in the United States, Canada and Europe. ADS Technologies' products are available in nearly 3,000 consumer electronic and computer retail stores and through OEM private label customers around the world who market ADS Technologies products under their own brand name. For more information, please visit our Web site at http://www.ADStech.com or contact phone: [phone].

Editors Note: For more information, photos/illustrations or a review copy of the PYRO A/V, contact [e-mail].