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ADS Tech HDTV UpConverter Maximizes Consumer Investment in HDTV Televisions; Delivers Progressive-scan Content from Any Video Source.


Business Editors/High-Tech Writers

2004 International CES

Booth #19056

CERRITOS, Calif.--(BUSINESS WIRE)--Jan. 6, 2004

ADS Tech (www.adstech.com), a leader in consumer video solutions, announced today its enhanced, low-cost HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates  UpConverter. With the HDTV UpConverter, home-theater aficionados can take full advantage of their high-definition, progressive scan Illuminating a screen by displaying lines sequentially from top to bottom. Also called "non-interlaced," all modern computer display systems and many digital TV (DTV) formats support progressive scan.  televisions and enjoy brilliantly sharp, life-like video content from most video sources. The new HDTV UpConverter converts standard interlaced video See interlace.  (480i or 480p) and standard definition television signals into HDTV, progressive-scan resolutions of 480p, 720p or 1080i to provide users with cinema-quality video for an exhilarating home-theater experience. ADS Tech will showcase its new HDTV UpConverter at its CES Booth #19056 this week.

ADS Tech's HDTV UpConverter is ideal for those who have invested in the cost of an HDTV-capable television but are limited to the standard broadcast-quality content still used by most stations and cable companies. In addition, with this device, users can experience high-definition resolution video from legacy, interlaced video equipment - VCRs, cable TV boxes, DVD players, satellite receivers and video game devices.

Millions of consumers have already purchased television sets that are HDTV "ready." The problem is, most of these sets do not include an HDTV tuner, so the television does not receive any HDTV resolution content and looks little better than standard televisions that are a fraction of the price. In addition, most households have multiple video sources - VCRs, cable TV boxes, DVD players, satellite receivers and video game devices - that only deliver standard definition interlaced video (480i) signal (even if the signal is sent to an expensive HDTV-capable TV). The result is, the consumer never gets to enjoy the full potential of their HDTV investment because there is no High-Definition video content to watch.

The HDTV UpConverter solves these issues with unique CinemaView Technology(TM) developed by ADS Tech. By utilizing pixel-by-pixel motion adaptive de-interlacing without introducing motion artifacts artifacts

see specimen artifacts.
, CinemaView Technology turns a standard definition interlaced video signal into pure 1280 x 720 progressive scan or 1920 x 1080 interlaced Refers to a display system or image that uses interlacing and does not render contiguous lines one after the other. See interlace and interlaced GIF.  HDTV resolution video with superior image scaling. CinemaView Technology also utilizes inverse 2:2/3:2 film processing to provide "cinema-like" progressive scan images from film-originated content like DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 movies and many TV shows.

Enhanced Home Theatre Experience

The HDTV UpConverter was designed to allow consumers to attain the most enjoyment from their home theatre experience while gaining the most benefit from their HDTV investment. HDTV UpConverter will automatically up-convert standard definition video signals into non-Interlaced HDTV resolution while providing users the flexibility to control display properties for a perfect viewing experience.


Key Features

    --  Audio/Video Switcher
        With HDTV UpConverter, users can connect up to nine video
        devices plus a cable TV signal and easily switch from one
        video source to the next with a remote control. HDTV
        UpConverter also handles the user's audio connections so audio
        and video is switched together.

    --  High-quality Video Conversion
        HDTV UpConverter features the same professional-level
        components found in commercial video scalers such as:

        --  Adaptive 4-line comb filter
        --  9-bit A to D converters 2x over sampled
        --  Spatial, temporal and "3D" noise reduction filters
        --  Auto detection of film mode
        --  Pixel by Pixel Motion adaptive de-interlacing
        --  Inverse 3:2/2:2 pull down de-interlacing
        --  10-bit digital to analog progressive or interlaced output

    --  Flexible PIP Configuration
        PIP windows are divided between RCA, S-Video and TV tuner as
        the main window and the three component video inputs as the
        Secondary window, with instantaneous switching between Main
        and Secondary. HDTV UpConverter offers several PIP display
        modes window tiles in 1 + 3, 1 + 4, 1 + 12 and 0 + 16 modes
        with up to 16 windows displayed. In addition you can select
        POP (Picture over Picture), Twin Picture/Double Wide support
        or PIP Blending.


Pricing and Availability

HDTV UpConverter will be available through ADS Tech's network of online and retail channels worldwide in first quarter 2004 for an ESP (1) (Enhanced Service Provider) An organization that adds value to basic telephone service by offering such features as call-forwarding, call-detailing and protocol conversion.  of $599.

ADS Tech

ADS Tech is a world leader in Universal Serial Bus See USB.

(hardware, standard) Universal Serial Bus - (USB) An external peripheral interface standard for communication between a computer and external peripherals over an inexpensive cable using biserial transmission.
 and IEEE-1394/FireWire solutions. Since 1992, the company has introduced high-quality multimedia, networking and presentation products at consumer-friendly prices. The company's award-winning USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 product line includes eleven complementary peripherals and its USB Port for Desktops is the world's best-selling USB PCI (1) (Payment Card Industry) See PCI DSS.

(2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus).
 host card. PYRO 1394DV, the first consumer-priced digital video editing solution on

the PC market, has been widely adopted by owners of digital video camcorders for its ease-of-use for first time DV editors, its functionality and its low cost.

ADS Tech products are distributed by Ingram Micro in the United States, Canada and Europe. ADS Tech products are available in nearly 3,000 consumer electronic and computer retail stores -- including CompUSA, Circuit City, Micro Center, Fry's Electronics, Data Vision, Radio Shack stores and hundreds of others -- and through OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  private-label customers around the world who market ADS products under their own brand name. For more information, please visit our Web site at http://www.adstech.com or contact phone: 800.888.5244.

ADS Tech HDTV UpConverter Specifications

-- Front Panel

-- Power On/Off

-- Vacuum Florescent flo·res·cence  
n.
A condition, time, or period of flowering. See Synonyms at bloom1.



[New Latin fl
 display showing input, display

resolution, TV channel

-- TV Tuning buttons

-- Menu and resolution select buttons

-- Inputs

-- 3 - RCA See RCA connector and video/TV history.  Video jacks

-- 3 - S-Video jacks

-- 3 - Component video (YPbPr) jacks (480i/480p),

-- 1 - 125 channel cable ready tuner

-- 9 - R+L RCA Audio jacks

-- Outputs

-- 1 - HDTV Component jack

-- 1 - R + L RCA jack

-- Video Input

-- Standard Definition 480 interlaced or progressive scan

(480i/480p)

-- Video Output

-- HDTV 720p or 1080i

-- Power

-- Internal Switching Power Supply Switch´ing power supply

n. 1. a device used as part of an electronic device, which transforms electrical current from an AC line circuit to DC for use in electronic devices, and which can use either 110 volt or 220 volt AC line curent.


-- Input: 110-120 VAC (Volts Alternating Current) See volt and AC.

-- Requirements

-- HDTV-Ready TV with HD Component Video Inputs (YPbPr)

-- Analog Video source w/RCA, S-VHS (Super-VHS) A VHS recording and playback system that increased resolution from 240 to 400 lines and used a higher-quality cassette. S-VHS introduced the S-video interface, which separated the luma from the color (see S-video).  or Component Video output

or analog TV signal
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 6, 2004
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